Video Communication - The Next Generation's Best Business
Why are email marketers going to focus on video email?
- 64% of them think they’ll get a significant boost to conversion rates.
- Over 50% said that it will improve click-through rates and drive customers onto landing pages.
- Over 20% said that video emails can also reduce support and training costs
- On the flip side, only 4.7% of those polled saw no benefit.
The marketers broke down the best uses into the following:
- 29% said training courses use video email best
- 22% said product offers
- 19% said product demos were key
- 18% use it for customer testimonials.
Just over half of respondents said SMB are intent on personalizing email messages in 2010 and improve titles and subject lines. I can’t say I blame them.
And the vast majority of them said they are going to target on consumer behavior. I can see that meaning, if you go to a video site, they’ll find you and start sending you these emails.
I did some digging on Implix’s site and I found this juicy tidbit “Show your audience you care enough to communicate face-to-face and they’ll deliver up to 96% higher click-through rates“ That’s what they are claiming video emails can do for you.
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