With the growth of the small scale industry and players, the need of a   strong marketing department is commonly growing among the SMEs. An entrepreneurial sprit can make the product to run up to a thresh-hold level after which the need of a technical and well experience marketing department is required.

 The biggest barrier is the cost of recruiting a full-fledged marketing department like the department of big player of the industry.

clients as a strategic partner to redefine the horizons of marketing and business success.

MISSION

We aim to help our clients in growth by providing quality solutions anywhere within the shortest time span.

We see the essence of our work as a virtuous circle of insight, impact and trust.

• We work collaboratively with clients to convert insight into strategy that will have a substantial positive impact on performance.  
• Consistently delivering impact earns the trust that is the foundation of lasting relationships. These relationships serve as a platform for still deeper insight and more significant impact.

Some Cases

We work in a flexible manner. All the services can be provided in a package or a client can also opt for specific services.

Market Research: Our research services are unique in the industry. With our research services we aim to provide research solutions with in the least time and cost to the company with 100% quality assurance.

Communication Planning & Design: As we are close to the market, we understand what should be communicated at low cost to enhance the market share, consumption rate and brand salience.

Strategic Planning & Implementation: We believe all strategies are useless until they can be converted to tactics. We help client to design & implement strategy on the ground level and train sales force as per the conceptual strategy designed.

Supply Chain Management: We manage the people and strategies involved in the supply chain. Every strategy designed by taking into consideration the people involved to follow it as a perfect plan.

We work with triangular strategy, where a strategy will focus on one of the angel of the triangle and take the rest two angles as variables and constraints. This triangle works in the reference frame of time, market dynamics and other external forces.

Based on the above triangle we offer the following implementations:

a. Market / Sales Plan

b. Consumer retention and acquisition strategies

c. Loyalty programs for consumers and retailers

d. Brand extendibility checks and guidelines

e. Consumption enhancement techniques

f.  Brand launch and rejuvenation strategies

g. Market and brand growth strategies

h. Brand architecture designing

i.  Product portfolio management

j. Brand life cycle management (awareness to equity)

k. Key success factor /business variables optimization strategies

l. Distribution and supply chain planning

m. Online marketing strategies

n. Service blue print designing

o.Leaked market acquisition

p. Communication cues designing

q. Brand principle/drivers designing

r.  Key account management

Consumer Knowledge Maps

These maps trace the mind-set,   attitude and behavior of respondents at the subconscious level. This tool assists marketers to identify the link of their brand with different images, products, other brands, beliefs and various associations in the mind of consumer. The real essence of this tool is to trace the closeness and intensity of linking with various associations. This tool is quantitative in nature and delivers results with mathematical projections. It helps to forecast association disaster like blue color for Pepsi.

Brand Proxies Maps

This tool draws the guidelines for the brand extensions. This tool is so powerful that it can control the product development from the mind of consumer. The BPC can also be used to forecast the competitors for the future brand extension.

Brand Contact Point Analysis

In brand contact point analysis, we analyze the various contact points of a brand, mode of contact,   and the contacted person. The end result is the image gap (if any) among consumers interfaced with various stimuli through different contact points. It also traces the efficiency of various contact points.

Brand Architecture Efficiency Plotter

Brand architecture holds different brands for different purpose and roles. Each brand has certain relationships among peer or sub-brands. These brands should follow certain properties for the efficiency of brand portfolio as a whole.  Our BAEC (Brand Architecture Efficiency Checker) will trace each brand and calculate the efficiency of portfolio as a whole w.r.t competitor or industry as a whole.

Brand Report Card

In Sylloge Corporation, we design the brand score card that is essential for every brand manager to keep trace of his/her brand health. The brand Report Card is a set of questions which can only be answered with the back-up of research information. All the questions in Brand Report Card are designed by experts.

Syllogist experiences:

Tiger Balm | Tiger Muscle | Anchor Toothpaste | Marlex  | Span  |         Provogue |  Yamaha  |  Hero Honda  |  Reid and Taylor |   Siyaram  |  Ujala  Supreme |  Ujala Stiff & Shine | Jeeva Soap | Sapat Tea |  Servo | Saffola Oil | Bailley Water  | Ewf Skin Care Products  |  Rayban   | Clean Comb |  Bajaj Allianz Insurance | Sunsilk | Segram