Latest postings by Siddhartha Bharadwaj
Mr. Sankara Pillai, MD of Marva Suiting Pvt. Ltd. is worried about the future plans of the company. Sometime back he launched his brand leco ...more>>
In one of the article I did mention about brand position. I told that broader the brand position spectrum more the competitors you w ...more>>
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Color â?? A brand differentiator
Colors are expressing human emotions for years. From pink for romantic moments in Shakespearâ ...more>>
The giant of Indian fmcg sector, HUL from soap to food to personal care to household care has a share in every product enters into Indian ho ...more>>
From the counter of small shops to shelves to big retail houses, every brand has to talk to consumers. Every marketer has maximu ...more>>
In chess and business the game is two dimensional; uncertanity and time-based decision making. The game is played upon probability and game ...more>>
Time based Positioning
Time as a parameter to differentiate in the market is quite common strategy. The Nestle India with Mag ...more>>
With the growth of the small scale industry and players, the need of a strong marketing department is commonly growing among t ...more>>
