In chess and business the game is two dimensional; uncertanity and time-based decision making. The game is played upon probability and game theory.

They say think out of box but where to land even they don’t know. My out of box resides inside 64 boxes of chess board. The game is to plan uncertanity in your favor and control the moves of opponents through some flavor of game theory (remember A beautiful mind – nice movie of Russell crown. Please see it for game theory).

Human mind has few restrictions that I use to win billions of minds as marketers for example to guide them for easist route. Hahah show the opponents a route easiest but favorable for you. Other restriction of human mind is, it recalls first what it sees first. If you see an advertisement of sunsilk and after 10 seconds if I will ask you a brand you know of shampoo, I promise you will say sunsilk. Simple last come first go (LIFO in computer language). Sorry I lost track, we were discussion about brands on chess board but if you want me to tell weakness of human mind that I use to brand my products write me.

Basic rule in chess, maintain the pressure over the opponent, in marketing we play flanker and play through the whole brand architecture and maintain the pressure across the product line, width and geographically. Next rule is to off balance your opponent psychologically for instance new threats. I often see companies exposing their future plans in media its nothing but to threat opponent and increase uncertanity factor in their decisions. In simple sense I suggest pass wrong information that is required indirectly from you side to the opponent for decision making .Be comfortable in opponent territory, for instance if the competitor is reducing price with economy of sale as his relative superiority then engaging in price war shows your uncomfortability.

What could be the right move? Think J ask me if u want to solve this puzzle

Next think comes to hide your intentions from opponent that is where I will let my opponent to kill my knight if the next moves get me closer to victory. In contrast, I will let my opponent to reduce price on one brand with no effect on my pricing for same segment if this move can enhance the profitability of overall product portfolio. Remember your move should be logical but not expected that where you will call opponent into your strongest and his weakest zone- a bait.

Next come, keep your opponent busy with small things while you planning for big one. Here mismanage his time.

Some rules:

Think your opponent logical

Block his best moves

Hide you intentions – you can hide your intentions by challenging assumptions, J again playing with human mind. The basic assumption is pawn is not so strong, make it stronger for you and shock opponent.

Keep him busy with small

Delegate specific take to each of your knight, bishop, queen, rook and pawn (in business we call specific product for specific market)

I have lots to write if you wish to read more,, please let me know I will write