A Bollywood film producers and multiplexowners meeting on Tuesday ended in a deadlock over revenue sharing row. The twoparties failed to reach a mutual understanding over the rationalisation ofrevenue sharing of films, according to industry insiders.

The issue started in February whenproducers demanded a 50 percent revenue share for all films. The multiplexesrefused the demand but in later talks agreed to give 50, 40 and 30 percentrevenue during subsequent weeks after the release day.

The United Producers and Distributors Forum (UPDF) declaredearly March not to push any new film in multiplexes April 4 onwards.

"The talks have stalled as multiplex(owners) are not willing to come up with more than the 50-40-30 ratio and arerigid on their stand. We are now formalising a plan to release all new films insingle screens and independent multiplexes across the country," MukeshBhatt, the spokesperson for UPDF, told us over phone from Mumbai.

An industry insider, who was present at themeeting, said: "Multiplexes are not willing to budge. Despite that, we(producers-distributors) are willing to come down from 50 percent. Productionhouses, like UTV Motion Pictures which also has a distribution arm, havedecided to release their forthcoming films like 'Kaminay', 'Kisan' and 'Main Aur Mrs. Khanna' in single screen theatres.

"Since there is no resolution on thenational chain of multiplex issue, UTV will proceed to start releasing its big and small moviesin single screen theaters and non-national chain multiplexes nationwide Julyonwards," Siddharth Roy Kapur, CEO UTV Motion Pictures, said in astatement.

A precursor was laid to the Tuesday meetingApril 29 when talks between the producers and multiplex owners ended on a"no result but positive" note. Only two big budget movies have hitthe screens since the row - Neil Nitin Mukesh starring 'Aa Dekhen Zara' andAkshay Kumar starring '8X10 Tasveer'.