Earlier, Eureka forbes was the pioneer in providing solutions to safe drinking water through their Aqua Guard but this was heavily priced. Lever brought a cheaper version of water purifier but still it was beyond the reach of those in the bottom of the pyramid. Tata Chemicals have developed two models of purifiers which work with no electric power priced at sub 1K levels. Rs. 700 or so to be precise. This is a marvellous idea of providing goods and services to society at affordable costs. Tatas have an unwavering commitment to society at large and they have done many pioneering philanthropic work. I would salute Ratan Tata more for this revolutionary product than even for Nano for it has a neo rich tag attached to it with hidden subsidies. More and more Industry leaders should take a lead in providing goods and services that the community wants. For any product or service with no value to society at large is a useless tinsel.