Online market research for pricing intelligence?
Price determination is the challenging part of managing a successful business. The price of your competitors and substitutes should be taken into account. But how can you get the information? Comparing with onsite pricing research, such as going to supermarket to survey the price, surveying promotional prices or prices on different time spot from e-commerce websites would be less time and money consuming, especially gathering global pricing intelligence.
Currently, our company, Cosoft is helping the largest mobile phone manufacture surveying the price of different models and competitive substitutes from global B2C websites. We mainly provided them with services in the following three stages.
#1 Preparation Stage
Design a template in Excel containing required fields. Price is not only the information you need to gather. Product specifications are necessary to collect for comparison of the same one. The external factors like coupon, gifts or tax also need to be considered for accuracy.
#2 Operation Stage
Besides designated sources, we also survey worldwide e-commerce websites to expand the ordinary database. During the operation, a project manager is responsible for the whole team management, training and QA to ensure collect valid and highly accurate data. We will develop an application for reserving, indexing and examining data we collect.
#3 Output Stage
We output the data in Excel and database. We also can submit the document n any formats like Pdf, Html, Xml, Word, Excel, PowerPoint, .db and others upon requirements.
Outsourcing your intelligence survey to us can assure you low cost, 99% accuracy and quick turnaround time. Please share with us your comment on market research for price determination or contact me via wade.fan@devott.com or devottbd@gmail.com.
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