Job Opportunities In Media & Entertainment Industry
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Job Opportunities in Media & Entertainment Industry

The media and entertainment industry plays a very crucial role in India. The Indian media and entertainment industry is one of the fastest growing in the world. Some of the factors driving the growth of the industry are rise in digital content consumption, launch of innovative content delivery platforms, higher media penetration in tier II and tier III cities, greater reach of regional media, increased consumer base, etc.

The media and entertainment Industry in India is expected to reach Rs 1,457 billion by 2016 as per the FICCI-KPMG report. The industry achieved a growth of 12 per cent in 2011 and is projected to grow at a CAGR of 15 percent over the next five years. Direct-to-home (DTH) industry is also estimated to grow by almost 100 per cent in the next few years while Mobile TV is poised to grow big with the advent of 4G technologies. With the growth in the industry, job opportunties in this sector is also growing.

Major job segments

Media & entertainment jobs: Business opportunities in Indian media and entertainment industry are enormous. Most of the media organisations in India are in the private sector, while quite a few are owned by the government. One can look for government media jobs in India in various units such as Akashvani, Prasar Bharti, Doordarshan, Press information bureau, National Film Archive of India, etc.

On the other hand, the private players in the industry include numerous media companies, industrial houses and start-ups backed by venture money. These start-ups are launching newspapers, magazines and television channels.

Advertising jobs: Advertising industry is another major employer for media professionals. The commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc.

As a result of economic liberalization and the changing social trends, advertising industry has shown rapid growth in the last decade. Advertising has now become a new and fast growing career in India. Some of the top advertising companies in India include O&M (Ogilvy & Mather), Mudra Communication Pvt. Ltd., Mc-Cann Erickson India Ltd., RK Swamy Advertising Ltd., and Contract Advertising India Ltd.

Online/social media jobs: The scope of online media jobs in India can be defined by the success of most popular social networking websites like Facebook, Flickr, MySpace, Twitter, etc. These networking sites are changing the traditional network into a vital place of marketing advertisement.

Eligibility criteria for media & entertainment jobs

To apply for the entertainment industry jobs, candidates need to obtain a bachelor’s degree in the respective field after completion of the plus-two level. As an aspiring candidate, one should have to start from the bottom, by working as an apprentice to various entities such as directors, producers or musicians, etc. for few years.

Job consultants With the presence of adequate placement consultants in India, it becomes easier to get a job in this sector. Now, one can go for the most suitable job by approaching any of the leading placement agencies in India.

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