So, with the second “fire”, Amazon’s flat to the fire, “Amazon to Apple fire” is the title of many media. In fact, this is not difficult to understand, Apple iPhone5 conference opened on the 4th, and strong in front of the Amazon, the purpose is to grab the front of the fire iPhone5. And just heard the news that Amazon and Hewlett-Packard is negotiating to buy that hot Palm and WebOS system, this message appears in the Amazon jumped to Hewlett-Packard, president on the occasion, is a very imagination of the press, it seems Amazon will fire a while.

Some media use “subsidizing attack Apple” “Apple obliquely” to catch people’s eyes.. In my opinion, Amazon is not so much powerful attack rather then helpless defense, for several reasons:

A different target user groups.

7-inch flat-panel and two 9.7-inch iPad, backward on the viewing area has doubled. Therefore, the two user groups are not the same: 7-inch flat-panel more suitable for Asians, women and students. Therefore, this 7-inch flat-panel and iPad is not much comparable, and the competition can really qualify as significant, to count that money can call Samsung and accounted for no small share of the P1000 and the many domestic 7-inch flat-panel business.

So, my assessment is that the Amazon’s biggest rival is the seven-inch flat panel instead of Apple ipad.(extensive reading: how to transfer photos from ipad to computer)

2 different functions

Amazon introduced the product is to sell print, Kindle does not hurt the eyes, the most suitable as a carrier of the book; and Tablet PC’s color screen, in addition to books can also be color-oriented magazine.

The Amazon has introduced four products, including a large screen Kindle, two touch-screen Kindle, there is a tablet. Features four large-screen, touch screen, which shows that the Amazon starting to focus on touch-screen, big-screen reading experience. Touch screen is easy to flip and input, large screen to display more text, all the changes are still inseparable from the “read” the word.

Amazon Kindle fire as the first flat, despite the use of eight 1G Hz dual-core Cpu, but with the mainstream 64-bit dual-core iPad large gap between multimedia performance is far better than the latter, Fire tablet should be more suitable for reading. Clearly, the introduction of these products just to keep their own e-book market, it simply does not fight back.

3 different price

iPad price is not high from 2000 to 3000 price, cheaper than mainstream laptops. Apple need to do is follow the user to purchase applications from the iPad, video and books, but Amazon requires a more simple, they put Kindle books as the user’s shelves and channels, they can only guarantee this, so they are more cost effective , $ 199, equivalent to 1200 yuan, even in the domestic market, but also quite competitive. Low prices, so that Kindle for more low-end users.

We can expect that Kindle has a flat cheap low price sales policy, will make it in the 7-inch flat-panel market in the popular low-end, high-end market with the Apple iPad all cost-effective due to positioning of different products, but because the two functions different from the price difference, the target users are not the same, and there is not much between the two cross-market, Apple will not have formed the so-called threat.

More extensive reading for ipad: move video from pc to ipad, transfer books from ipad to computer