Fitbit launched its second generation fitness tracking device, called Fitbit Ultra, which features new metrics and wireless features. The company also announced the launch of its first iPhone app. These are the first new product launches since the company debuted its flagship offering back in 2009.

Like the original Fitbit device, the Ultra is a wireless-enabled, fitness and calorie tracking device small enough to clip on to the user’s clothing. Fitbit leverages an internal motion detector to track the wearer’s movement, sleep, and calorie burn during both the day and night. Fitbit provides users with metrics like: steps taken, miles traveled, calories burned, calories consumed, bedtime, time to fall asleep, number of times awoken, total time in bed, and actual time sleeping.

Some of Ultra’s new features include: a Stair Tracker that measures vertical steps via a new built-in altimeter, a Chatter motivational message system, and a Stopwatch Challenge for beating previous running times. New online tools and apps include badges for completing fitness challenges and a weight management tool that adjusts itself based on completed activities. Fitbit’s first iPhone App also includes food tracking and activity-planning features.

“At Fitbit, we are dedicated to creating everyday health and fitness products that are easy for people to incorporate into their lives. People want an easy to use tracker that gives them real-time stats to help them make smart decisions through their day, is comfortable and discreet to wear, uploads wirelessly and is affordable,” stated CEO James Park in a press release. ”For Ultra, we held true to this. People often overlook the power of stairs in achieving fitness. By combining stair climbing with social and motivational features, we think we can help people fit more fitness into their everyday lives in a fun and easy way.”

Fitbit Ultra is now available at Fitbit’s website for $99.95 in blue and a new color, Plum, and will be available by mid-October in select U.S. retail locations.

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