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The Sluggish sales of PlayBook
I have talked about those competitors who against Apple enough, I mean HP, Samsung, Sony, Amazon, Mcrosoft, they all have released TouchPad or will release or will do something that related to TouchPad, even Lenovo, ok, Lenovo’s TouchPad can not even be called “a competitor of Apple”, so we can ignore it. Just a ring bell, do you remember PlayBook? How can you just forget it? It belongs to RIM anyhow. Don’t get me wrong, I’m not defending for it, I just want to get your attention, and plus, I’m always on Apple’s side. Anyway, let’s see what happens to PlayBook recently.
Research in Motion (RIM), depending on its new PlayBook to bolster sales as demand for its BlackBerry phones withers, may have shipped just one of the tablet computers last quarter for every 19 iPads from Apple. The company, probably sold about 4,90,000 PlayBooks during the first full quarter of sales, according to a Bloomberg survey of analysts, compared with the 9.25 million iPads shipped last quarter. Analysts cut estimates for full-year PlayBook shipments, to an average of 2.2 million, according to the survey. “RIM overplayed the PlayBook in terms of its sales and prospects,” said Charlie Wolf, an analyst at Needham & Co in New York.
“What this really shows is that the company’s prospects will depend on the next generation of BlackBerrys.” When RIM first disclosed plans for a tablet last year, analysts said the device had the potential to evolve into a significant new product category. Yet RIM didn’t get the 7-inch tablet to market until April, a year after the first iPad and behind rivals such as Samsung Electronics. Even then, RIM drew criticism for introducing the PlayBook without dedicated e-mail or instant messaging and a shortage of consumer applications like Netflix movies. The company will ship about 1.5 million tablets this year, compared with 39.2 million for Apple and 7 million for Samsung, RIM hasn’t given up on the Play-Book, but it’s clearly off to a poor start. And we all know that Apple will release iPad3 soon, what iPad3 can do is unknown by now, but at least we know that we can enjoy all kinds of video via copy dvd to ipad and sync itouch videos to ipad, no doubt that iPad3 will be more powerful, and it will be more convenient, at that time, the other Tablet will face a serious situation.
Someone says the PlayBook is perhaps the most useless thing to ever be released and yet it continues on with promises from the company that they’ll fix it. That’s not a product strategy. Even compared to TouchPad, it can’t get any advantage, don’t get me wrong, I’m not saying the TouchPad was perfect, apparently it wasn’t. However, it had the best chance to take second place to the iPad. More importantly, it had webOS, which many people thought was probably the best alternative to iOS. And now, see what happens. TouchPad has gone, PlayBook has sluggish sales, and now RIM just counts on its BlackBerry to make up its loss and dignity. RIM started selling phones that run on the BlackBerry 7 operating system in the US this month and in Europe last month. The company plans to shift to a new operating system, QNX.
So what am I saying? iPad VS PlayBook sales: It’s 19:1, I’m trying not to be too exaggerated, but it’s the truth, right? Apple is marvelous, and apparently we will chase after it for a long time, so let’s just forget about PlayBook.
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