It is all about Promises we make and Promises we keep
A few years back Ratan Tata made a promise that he would deliver a car
that would cater to the middle class families in India that used a two
wheeler for transport , a car that would be affordable and have all the
features of a car . At a Press conference he was asked by a journalist
whether this car would be within Rs 1 lakh and he responded with a yes
. At that time India was not known for its manufacturing capabilities,
let alone design a workable car that would set a global benchmark of
being the cheapest!
Five years later at the launch of the car Ratan Tata was asked why Rs 1 lakh and his answer was “a promise is a promise” . That defines one of the most trusted brands of India the TATA group and the personal brand of Ratan TATA . Power brands make a promise that they keep , they go beyond the promise , the Nano is not just a autorikshaw that a few said it would be , it is a design marvel that has become a global aspiration.
Since that time the cost of raw materials used jumped up multiple times , there could be so many excuses to jump the price but Ratan Tata understands the integrity of a personal brand . How many of us make a promise to our friends , to our colleagues , to our organizations , to our family and to our nation that we do not keep . Each promise breached damages our personal brand equity . How many of the promises we make to ourselves that we keep? every time we break a promise it diminishes us in some way.
Look at power brands around you and power people brands – each one of them makes a promise that it keeps .
Five years later at the launch of the car Ratan Tata was asked why Rs 1 lakh and his answer was “a promise is a promise” . That defines one of the most trusted brands of India the TATA group and the personal brand of Ratan TATA . Power brands make a promise that they keep , they go beyond the promise , the Nano is not just a autorikshaw that a few said it would be , it is a design marvel that has become a global aspiration.
Since that time the cost of raw materials used jumped up multiple times , there could be so many excuses to jump the price but Ratan Tata understands the integrity of a personal brand . How many of us make a promise to our friends , to our colleagues , to our organizations , to our family and to our nation that we do not keep . Each promise breached damages our personal brand equity . How many of the promises we make to ourselves that we keep? every time we break a promise it diminishes us in some way.
Look at power brands around you and power people brands – each one of them makes a promise that it keeps .
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