Generate Sales, Not Work With Cloud CRM Services
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    • Generate Sales, Not Work with Cloud CRM Services
    Marketing pundits often term it as the lifeblood or lifeline of a business. Professionals struggle with insights and intelligence to overcome the challenges pertaining to customers’ acquisition and retention. Entrepreneurs, those failing to find a way around are perished, but those who embraced it successfully are found in Forbes. Hopefully, you might have got the right clue as what I was talking about. But, if you couldn’t– here is the answer. Well, it’s none other than SALES. Yes, it’s the practice that started way back in era – marked with the dawn of settled life after centuries of hunting and food gathering habits. Then people used to exchange goods with members from the other communities to fulfil their needs. Gradually, it transformed, and that still continues, and in the age of globalization and liberalization when the entire world has catapulted into a Global Village (as termed by Herbert Marshall McLuhan, a Canadian philosopher and intellectual), the management of sales activities has shifted to CRM (Customer Relationship Management), and later to cloud-based CRM Tools.

    CRM Solution: Common Functions

    Sales Automation

    Automating day-to-day activities of a business so that sales and marketing departments can focus more on attracting prospects, converting leads and finalizing sales, rather than maintaining data of prospects and customers. Thus, people can stay productive and achieve business objectives collectively while having a sound impression on customers/prospects.

    Tracking Sales Activities

    Businesses can gain complete visibility of their sales cycles as what channels prospects or customers followed and what actions were taken by concerned departments.  This helps them to better strategize their business processes.

    Going Mobile

    Businesses can have full control of their CRM even when they are on a flight or at a remote location. They can access the CRM dashboard on their mobile or tablet devices running across different operating system. They can find customer data from even in the offline mode.

    Delivering Customer Service

    Apart from holding customer-history along with entire profile information, CRMs integrate inventory, order entry, billing, shipping and delivery data from different departments thus allowing the customer service departments to give the right information to customers when they want.

    Connecting with Customers

    They can keep a pulse on their customers’ aspirations and expectations using the CRM, as it goes in sync with all social media platforms like Facebook, LinkedIn, Twitter, etc.  Thus, CRM services make customer engagement easier, dynamics and revolutionary. Better relationship is nothing but a catalyst that can trigger business growth.

    Adoption of Cloud-based or sometimes referred as Software-as-a-Service CRM or SaaS-based CRMs is on the rise as opposed to the traditional premise-based CRM. According to Gartner the cloud CRM market experienced 12% growth in 2012, three times the average of all enterprise software categories.  Noted vendors – like Microsoft, Salesforce, SugarCRM, Oracle, SAP & IBM – have been hugely benefited with the trend. Communications, media and IT services industry was the prominent one in terms of CRM spenders, followed by manufacturing including Consumer Packaged Goods (CPG) and banking & securities. Vendors which are into the role of IT consultation, deployment and integration of CRM software are also the major beneficiary besides the developers and adopters.
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