The ‘likes’ features definitely have a deep and positive impact upon the SEO purpose. However, the main pages where the attractive features lead to should be themed well in compatibility with the corporate identity or the main message that the profile section wants to highlight. There are certain reasons that have made the ‘likes’ concept a huge hit among SMM (Social Media Marketing) experts.

1) Facebook is regarded as a torch bearer in the realm of social networking zone. According to a database it has already reached a mind-blowing fan base figure of more than 845 millions (monthly count), and the number is still counting. A key point is that majority of the followers access their Facebook accounts on daily basis. Naturally they will easily catch the updates as posted by the entrepreneurs in their individual corporate profiles on the social networking platforms.

2) It is generally believed that Facebook is suitable only for the young generation, but going by the latest trends, one can easily witness that even the elderly people have bitten by the bug of online social community in general. Naturally they form a wide chain by getting in touch with like-minded people from different communities.

3) There are several options to create interactive and appealing content sections on the Facebook. Naturally, corporate players utilize these benefits with open hands to create an online identity at little or no cost.

The above discussed reasons have definitely played crucial roles behind popularizing the ‘Facebook likes’ and ‘Tweeter Tweets’ features. It is also to be kept in mind that the domain names should be rich in appropriate keywords to show good result in organic SEO listings. Similarly, keywords and key phrases are also to be taken care of in a Facebook fan page.

For executing the above purpose the Facebook landing page should be properly configured to enable the spiders crawl the profile section and fan page.  Naturally the requirement arises to insert keywords or key phrases in the URL for this purpose.

It is crucial to provide the main corporate website link in the Facebook fan page section. Thus there will a steady flow of traffic to the main site. It should also be added to the forums or community sections where you have created your corporate profile.

If you perform all the SEO-related activities in proper way then you will definitely witness a boom in the traffic volume for your site. Moreover, ‘Facebook likes’ will continue to grow for your social networking effort.