Facebook offers their members to create and customize ‘fan pages’. Naturally, this unique benefit enables the corporate members to promote their brand identity on strong footings. Let us discuss in brief about several utilities of intelligently utilizing social networking sites and the tips to increase ‘Facebook likes’ counts.

It cannot be considered as unethical to lure the target visitors to particular ‘fan pages’ by offering then attractive ‘incentives’. A custom tab should be designed with attractive inputs so that it catches the visitors’ attentions instantly. It should make them realize that ‘clicking’ the ‘like’ button will offer them certain key benefits or ‘free offers’. Utilizing ‘Static HTML Application’ will enable you to customize this section. However, you should remember that the freebie or offer should match with your corporate identity. If you are a merchant of garments then you can offer them discounts through this section while pulling them towards your main site intelligently. If you run electronics retail counter then you can offer ‘free’ CD or extended service backup once they purchase some goods from you.

The Appeal of Attractive Visual:

It is true that using corporate logo is crucial to spread brand identity among the target groups. However, it is also true that overuse of this lethal symbol may blunt the marketing edge. So, when you want to add heightened attractive and interactive appeal to certain pages in your corporate social networking profile use it sparingly or keep it in small size. The main attraction on the page should be a video section that will act as ‘call to action’ touching upon your key offerings and USP. You may also provide the link of the main ‘offer page’ in this section. Remember that the visitors will not think twice before diverting their attentions from your ‘fan pages’ if they found these sections to be boring or misleading with vague message. Lucky draws and contests also prove to be crowd pullers.

Ensure Two-way Communication:

Corporate ‘fan page’ visitors add comments to the posts or ask questions regarding that. It is crucial to response to your corporate fans’ views and queries. It will prove that you seriously take into account your customers’ feedbacks.

Any space on the webpage cannot be wasted. Every section on the webpage should be utilized to reap maximum gains. Many entrepreneurs insert the company URL into the initial line of the info section, just below profile image. So, increasing the hits on ‘Facebook likes’ is not a stiff challenge, but it needs proper strategy.

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