Election India 2014 - Insights of Facebook
Its counting day for #LokSabha2014! We’re seeing a lot of sharing on Facebook since elections were called on March 5 -- people have been engaging with their friends, the candidates and political parties. From the day elections were announced to the day polling ended, 29 million people conducted 227 million interactions (posts, comments, shares, and likes) regarding the elections on Facebook. In addition, 13 million people conducted 75 million interactions regarding Narendra Modi. On each day of polling, Facebook ran an alert to people in India letting them know it was Election Day and encouraging them to share that they voted. This message was seen by over 31 million people. Candidates and political parties have also seen a large amount of interactions on their Facebook pages. During the election, Narendra Modi became the second most-liked politician on Facebook behind only President Obama.
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