4 Components for a Successful Business Web Presence
First things first. Define the goals of your website. Most
businesses ideally should have mapped out at least three goals which
include: to build an online presence, to build a differentiating factor
and to build leads.
1. Having an online presence is fundamental for any business these days. The website should include business information, differentiating factors and other highlights that make you stand apart and give consumers a means to get in touch with you.
2. Help your business stand out by applying a progressive strategy. A blog that gives insights and thoughts on your business could help your website stand apart and aid consumers better understand your business.
3. A good quality business website should be able to attract potential leads. As the site expands, it becomes a hub for customers and potential leads. Connect with potential consumers and look out for ways to continue marketing to them. Your website can be the elevator pitch and your association could help in the extended sell.
The Website
The basic fundamentals of a strong website include:
Good homepage - A good homepage will have an answer to all your questions like, What your business is basically into? Why should customers opt for your services? Consumers are known to take quick decisions and whether they’ll stay or move over to the competitor. Try to win their confidence in the beginning itself.
About Us Page- An about us page could help further build up the trust factor. As a result give detailed information on your company and the products. Visitors may wish to know who you are, what products you deal in, and what makes you so special. The page should leave an impact on your consumers mind.
Contact page- The page should clearly tell the customers on how to get in touch with you. Ensure that the page contains your address, phone number, email address etc. You could even incorporate a Google Map with directions to your store or office.
These three pages help build a basic online presence. If you wish to set your business apart from everyone else, then the finest way to do is to build a company blog.
The Blog
Many business owners don’t give too much importance to blogs. In most businesses the news section are converted into blogs. Blog simply means a webpage where news or content is uploaded on a continuous basis.It is technically called the blog post.
So blogs are important, certainly, because firstly it shows what you‘re talking about. Secondly, it helps establish you as an expert. Thirdly, a blog is consistently updated, because it gives the reader a reason to visit your site time and again.
Further, the consumers will search out for more and more information. The consumers always look beyond the simple explanation of what your product does. They wish to know how to use your product, examples of interesting things that might happen and how to make their life easier.
After you have encapsulated all the relevant information in the site and have a blog that is continually growing, you’ll definitely experience growth in the site traffic.
The Newsletter
The newsletter help build leads. Email marketing is one of the most helpful ways to generate sales. Inspiring your consumers sign up your email list means you no longer have to wait for them to come to you, rather you can go to them. Through newsletters, you can update your consumers on new products or changes.
Social Media Accounts
Another crucial way for capturing leads is social media. For instance, Facebook, Twitter helps connect with the core community. One’s blog could serve as a focal point to make this strategy work. The hub could send customers to different media profiles to build the connection.
When it comes to Facebook, a Fan page could be set up on the site. In case you have an active twitter account, include “Follow Me on Twitter” button. Now, there is new ‘Google buzz’ on the social media block. The social media sites could help turn one-time reader into a connected consumer.
When creating an online presence, the most crucial aspect is the website. It’s creates a first impression on the minds of the visitors. So are you employing the these strategies to maximize your website’s success?
1. Having an online presence is fundamental for any business these days. The website should include business information, differentiating factors and other highlights that make you stand apart and give consumers a means to get in touch with you.
2. Help your business stand out by applying a progressive strategy. A blog that gives insights and thoughts on your business could help your website stand apart and aid consumers better understand your business.
3. A good quality business website should be able to attract potential leads. As the site expands, it becomes a hub for customers and potential leads. Connect with potential consumers and look out for ways to continue marketing to them. Your website can be the elevator pitch and your association could help in the extended sell.
The Website
The basic fundamentals of a strong website include:
Good homepage - A good homepage will have an answer to all your questions like, What your business is basically into? Why should customers opt for your services? Consumers are known to take quick decisions and whether they’ll stay or move over to the competitor. Try to win their confidence in the beginning itself.
About Us Page- An about us page could help further build up the trust factor. As a result give detailed information on your company and the products. Visitors may wish to know who you are, what products you deal in, and what makes you so special. The page should leave an impact on your consumers mind.
Contact page- The page should clearly tell the customers on how to get in touch with you. Ensure that the page contains your address, phone number, email address etc. You could even incorporate a Google Map with directions to your store or office.
These three pages help build a basic online presence. If you wish to set your business apart from everyone else, then the finest way to do is to build a company blog.
The Blog
Many business owners don’t give too much importance to blogs. In most businesses the news section are converted into blogs. Blog simply means a webpage where news or content is uploaded on a continuous basis.It is technically called the blog post.
So blogs are important, certainly, because firstly it shows what you‘re talking about. Secondly, it helps establish you as an expert. Thirdly, a blog is consistently updated, because it gives the reader a reason to visit your site time and again.
Further, the consumers will search out for more and more information. The consumers always look beyond the simple explanation of what your product does. They wish to know how to use your product, examples of interesting things that might happen and how to make their life easier.
After you have encapsulated all the relevant information in the site and have a blog that is continually growing, you’ll definitely experience growth in the site traffic.
The Newsletter
The newsletter help build leads. Email marketing is one of the most helpful ways to generate sales. Inspiring your consumers sign up your email list means you no longer have to wait for them to come to you, rather you can go to them. Through newsletters, you can update your consumers on new products or changes.
Social Media Accounts
Another crucial way for capturing leads is social media. For instance, Facebook, Twitter helps connect with the core community. One’s blog could serve as a focal point to make this strategy work. The hub could send customers to different media profiles to build the connection.
When it comes to Facebook, a Fan page could be set up on the site. In case you have an active twitter account, include “Follow Me on Twitter” button. Now, there is new ‘Google buzz’ on the social media block. The social media sites could help turn one-time reader into a connected consumer.
When creating an online presence, the most crucial aspect is the website. It’s creates a first impression on the minds of the visitors. So are you employing the these strategies to maximize your website’s success?
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