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How to integrate Twitter with Emails?
You may have opened up a twitter account a long time back, but are you
a prolific user. If you are still a sporadic user, take the tweeting
process seriously, if you are really keen on growing your business.
Give free rein to your imaginations while using Twitter. Plan out to
integrate mini-blogging tool Twitter with emails and newsletters so as
to leverage the use of the Twitter. Here we present 10 tips on how to
integrate Twitter account with emails and online newsletters.
1. Incorporate company's Twitter account link to all emails. Add a link in the footer in case of event invitations or email newsletters.
2. Connect your Twitter account with the landing page of your company. For instance if you have a Twitter post that reads "White paper on Branding B2B business”, on clicking the link to the white paper, the tweeting people will be directly directed to the landing page where you can recommend the visitors to key in their email address so to get access to the white paper. This is a simply way to convert your twitter followers into email subscribers.
3. Incorporate Twitter content in your email newsletters. For instance, you can start a series called ‘Twitter Q/A. Here you can take up questions, comments etc that appeared on Twitter. You could also go ahead and thank tweeters for their contributions. Such steps help build your social media community
4. Email newsletter links could be posted on Twitter. Moreover, rather than tweeting once that says ‘ Read the latest newsletter’ and then link it to the main newsletter page, consider tweeting on different articles over a period of time, say a week or so. One could make use of a tool like Brightkit to schedule the tweets in advance.
5. See that all the authors writing articles in the email newsletter have their Twitter accounts listed on the email. This helps the recipients carry on with their conversation after they have finished reading the articles.
6. Give instructions in your emails and newsletters as to how subscribers can follow instruction about the company on Twitter.
7. Request email subscribers for their Twitter ID when they sign up. Also, mention that you will follow the person if they provide their Twitter ID. This strategy may work considering that tweeters keep looking forward to increasing their follower count.
8. Also mention on your email page, that those who wish to unsubscribe could still follow you on Twitter. Certainly, there name would get permanently deleted from the email list, yet they could form part of your community. This is one of the strongest points of Twitter.
9. Include a link in your emails or your website that would encourage email subscribers and web visitors to tweet about an article, or event. This possibly might help in spreading the word about your article. Will it bring in more traffic? Check it out yourself.
10. How about planning Twitter interviews and using the content in your emails. The interview could be conducted with any customer, partner, company executive or any industry leader.
1. Incorporate company's Twitter account link to all emails. Add a link in the footer in case of event invitations or email newsletters.
2. Connect your Twitter account with the landing page of your company. For instance if you have a Twitter post that reads "White paper on Branding B2B business”, on clicking the link to the white paper, the tweeting people will be directly directed to the landing page where you can recommend the visitors to key in their email address so to get access to the white paper. This is a simply way to convert your twitter followers into email subscribers.
3. Incorporate Twitter content in your email newsletters. For instance, you can start a series called ‘Twitter Q/A. Here you can take up questions, comments etc that appeared on Twitter. You could also go ahead and thank tweeters for their contributions. Such steps help build your social media community
4. Email newsletter links could be posted on Twitter. Moreover, rather than tweeting once that says ‘ Read the latest newsletter’ and then link it to the main newsletter page, consider tweeting on different articles over a period of time, say a week or so. One could make use of a tool like Brightkit to schedule the tweets in advance.
5. See that all the authors writing articles in the email newsletter have their Twitter accounts listed on the email. This helps the recipients carry on with their conversation after they have finished reading the articles.
6. Give instructions in your emails and newsletters as to how subscribers can follow instruction about the company on Twitter.
7. Request email subscribers for their Twitter ID when they sign up. Also, mention that you will follow the person if they provide their Twitter ID. This strategy may work considering that tweeters keep looking forward to increasing their follower count.
8. Also mention on your email page, that those who wish to unsubscribe could still follow you on Twitter. Certainly, there name would get permanently deleted from the email list, yet they could form part of your community. This is one of the strongest points of Twitter.
9. Include a link in your emails or your website that would encourage email subscribers and web visitors to tweet about an article, or event. This possibly might help in spreading the word about your article. Will it bring in more traffic? Check it out yourself.
10. How about planning Twitter interviews and using the content in your emails. The interview could be conducted with any customer, partner, company executive or any industry leader.
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