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An Idea can Change our Life
An idea can change your life!!! This is the tag-line of Idea; which is famous for its nice and creative ads spreading social message. Be it ‘Walk-when-you-talk’ or the latest one where it shares the message to ‘Use mobile and Save paper’ and at last Save Trees.
The ad campaign by Lowe Lintas is very much in the everyday discussions and is very well accepted by the general public. The ad is planned with ‘What if’s, there is a silent ‘what if’ after every thought. What if trees are not there anymore? What if the land is not able to fertilize? What if everything is finished? What if…what if….With all these questions there comes an answer to start using cell phones for every little information you want in day today life; then came an e-revolution and newspapers, menu, boarding passes, certificates, music notes and every little information for which paper was used now people are using cell phones and helping trees to grow.
The “what an idea sirji” tagline is also very appropriately used at the end of the ad where it is shown that the trees are full bloomed now with leaves and flowers on it and giving shelter to everyone and happiness to the tree itself.
So, the moral of the story is Use Mobile; Save Paper
Idea always comes with challenging thoughts which shakes up the minds of people and force them to think and act upon the issues raised. Some of the earlier ads of Idea raised the voice about caste wars, education, walk-and-talk; this ad comes up with the issue of deforestation and gives innovative ideas to use cell phones and reduce the usage of paper and in turn saves trees. It is also giving us the innovative ideas which will help us to live a paper-less life and helps to live a green life.
Sources:
campaignindia.in
youtube.com
business-standard.com
More on this: http://www.business-standard.com/india/news/yet-another-idea-sir-ji/382547/
The ad campaign by Lowe Lintas is very much in the everyday discussions and is very well accepted by the general public. The ad is planned with ‘What if’s, there is a silent ‘what if’ after every thought. What if trees are not there anymore? What if the land is not able to fertilize? What if everything is finished? What if…what if….With all these questions there comes an answer to start using cell phones for every little information you want in day today life; then came an e-revolution and newspapers, menu, boarding passes, certificates, music notes and every little information for which paper was used now people are using cell phones and helping trees to grow.
The “what an idea sirji” tagline is also very appropriately used at the end of the ad where it is shown that the trees are full bloomed now with leaves and flowers on it and giving shelter to everyone and happiness to the tree itself.
So, the moral of the story is Use Mobile; Save Paper
Idea always comes with challenging thoughts which shakes up the minds of people and force them to think and act upon the issues raised. Some of the earlier ads of Idea raised the voice about caste wars, education, walk-and-talk; this ad comes up with the issue of deforestation and gives innovative ideas to use cell phones and reduce the usage of paper and in turn saves trees. It is also giving us the innovative ideas which will help us to live a paper-less life and helps to live a green life.
Sources:
campaignindia.in
youtube.com
business-standard.com
More on this: http://www.business-standard.com/india/news/yet-another-idea-sir-ji/382547/
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