Sales Promotion or term it as Sales and Promotion; together makes ONE. ‘Sales’ as a word in itself is self-explanatory and this along with ‘Promotion’ is how one promotes the product to sell. Promotion in itself is not expenditure; it is an investment; which can pay rich dividends.

Objectives of Sales Promotion: There are different objectives Sales Promotion deals into. Some of them are: Increase the market share of the product, simultaneously how mone can create the brand image. With any kind of promotion; it is easy to establish and maintain communication with large market segment. As the product with be popular the demand will increase.

To fulfill the objectives of Sales Promotion; there are some devices and tools for the promotion of the product.

Some of the devices/ tools at Consumer level are:

a) Samples- which are given which may be pre-launch activity or launching activity.

b) Coupons- these can be easily redeemable by the Company.

c) Price-Off- A small part of amount is discounted from the total amount of any product.

Some of the devices/ tools are at Dealer level; these are:

a) Sales Contest- The dealers are given an option to compete to complete their sales target with the other dealers.

b) Dealers Gift- dealers are also given some kind of small gifts to keep their interest live in selling of the product.

c) Quantity Discount- If a dealer keeps the Company product in bulk quantity; that time also they get good discount from the Company; this system also interests the dealer to order for their products in bulk.

Devices/ tools at Sales Force level; these are:

a) Bonus- Amount of bonus is the most attracting clause for any salesman to perform well and sell the product.

b) Profit Sharing- Nowadays Companies have started giving share of profit to the performers.

Apart from all the above mentioned points; there are many more points those can be easily added in the list.

Reference:

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