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aaj pehli taarikh hai:)
This is the second half of the newly launched advertisement of Dairy
Milk chocolate, which says as " Din hai suhana aaj pehli taarikh hai;
meetha hai khana aaj pehli taarikh hai". The concept matches with the
age old tradition of getting the salary at your desk by the babu of
your Company or receiving pocket money from father or taking your wife
out for a movie and the common link between all these incidents is the
"pehli taarikh" and a chocolate bar of Dairy Milk.
Recently I read somewhere that the concept of giving a chocolate bar with paycheck is given to the employees on the first day of month at their desks; which helps in spreading smiles on their faces.
This is a very nice concept; which is attached with the emotional value of distributing chocolates within the Company and the value of the pay check received every month. Nowadays with materialistic and fast life the salary is directly deposited in the bank and immediately you have a big list of paying off checks. All these things doesn't even allow you to enjoy with the fact that you have received your salary after a month and that too after listening to your boss's strong words and going extra miles for the Company, along with some good and bad times with colleagues and above all not spending quality time with your family and friends. All this in lieu of a hefty amount in the bank every month; which is always less for you.
The life has become such that without money you cannot even survive in this world. Each and everyone has their own priorities in life; but a little enjoyment should be there; else, life becomes black as a pitch dark room with not a single ray of hope.
Think over it and enjoy every single moment with family and friends and spread smile everywhere. Try and make your din suhana with a smile on your face.
Recently I read somewhere that the concept of giving a chocolate bar with paycheck is given to the employees on the first day of month at their desks; which helps in spreading smiles on their faces.
This is a very nice concept; which is attached with the emotional value of distributing chocolates within the Company and the value of the pay check received every month. Nowadays with materialistic and fast life the salary is directly deposited in the bank and immediately you have a big list of paying off checks. All these things doesn't even allow you to enjoy with the fact that you have received your salary after a month and that too after listening to your boss's strong words and going extra miles for the Company, along with some good and bad times with colleagues and above all not spending quality time with your family and friends. All this in lieu of a hefty amount in the bank every month; which is always less for you.
The life has become such that without money you cannot even survive in this world. Each and everyone has their own priorities in life; but a little enjoyment should be there; else, life becomes black as a pitch dark room with not a single ray of hope.
Think over it and enjoy every single moment with family and friends and spread smile everywhere. Try and make your din suhana with a smile on your face.
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