Mobile phone market in India has become very attractive for the mobile dealers and the mobile retailers nowadays. With the largely growing number of mobile users and updated models with striking features, mobile phone market seems lucrative for business sources. The tight competition among the mobile phone companies benefiting the customers by means of cutting down the prices. As a result, mobile phone is now available for all levels of customers. In addition to this, companies are penetrating into the market with charming offers like free gifts, voucher, and talktime validity and many more. Ultimately, the mobile phone boom is throwing light on the new business opportunities for the retailers in India.

The growth

According to the survey, conducted byThe Financial Express, India has over 270 million mobile users and is adding over eight million subscribers every month. India is expected to be the world's third-largest mobile market by number of users, behind China and the United states. The largest population and the economic development are the supporting factors for the growth of Indian mobile phone market.

How far retailers able to grab the mobile market

Retailers are moving strategically to capture the potential of mobile phone market. Mobile retail stores are mushrooming everywhere. Taking a few steps forward, organized retailers, with retailing brand image, establishing mobile chain retailing points. With such expansion to different geographical areas, they are able to reach considerable extent of the mobile market. Besides, they are announcing handsomeoffers in order to increase footfalls to their stores.

The role of information

It is a general phenomenon; customers gather the product information before making purchase decisions. Information itself is the only key factor which can influence the purchase decisions.

Generally, customers gather the product information from…

· Friends,colleagues and neighbors etc

· From newspapers

· Televisions and radios

· Visiting the mobile stores personally

The world today is being led by the technology. Making life go easy and smooth, technology is interweaving with the human beings in every walk of life. As a result, for every need, people started depending upon technology. Today people are gathering product information from the internet. Internet has become the major source of instant information, of late.

Online search results

People are searching for mobiles using various keywords on Google search engine. The monthly average searches are going like this. With the keyword “mobile” 6120000 online searches happened. With “mobiles” 1830000, with “mobile phone” 550000 and with “phone”2240000 online searches happened in the year 2007. These statistics are constantly increasing every year. These online searches can substantiate the power of online mobile market in India.

How to tap the online market

Retailers can simply tap this immense online potential of mobiles by following onlineretailing. Through online retailing, retailers can make their presence felt online in an online retail store format, through which they can display accurate and real time information of products as if they are displayed at the physical retail stores. Online presence, today, has become a necessary need for every business to reach online customers. Of course, this is today’s business trend too.