IIFT will be organizing the National Marketing Symposium 2010 on August 12, 2010. This event will feature some of the most renowned names from the corporate world and brand gurus who will unravel the mind of a consumer connected to a brand.

Indian Institute of Foreign Trade (IIFT), New Delhi will be organizing the National Marketing Symposium 2010 on Thursday, August 12, 2010 in the B-School campus. This event will feature some of the most renowned names from the corporate world and Brand Gurus who will unravel the mind of a consumer who is already connected to a brand.

IIFT mentions that the event will be graced by many notable bigwigs including Santosh Desai, MD & CEO of Futurebrands India Ltd; Simeran Bhasin, Marketing Head, Fastrack & New Brands, Titan Industries; Abhinav Rahul, VP Corporate Communication, Max New York Life Insurance and many more.

The inaugural session with its theme 'The Consumer Retention Route to Enhanced ROMI' will be taken over by the keynote speaker Santosh Desai.

Session one on 'Spoil for Choice - The Retention of India Youth' will have Ashok Bajpai, General Manager, Taco Bell, Yum Restaurants International; Simeran Bhasin, Marketing Head - Fastrack & New Brands, Titan Industries; S Srinivas, GM Marketing, TVS Motor Company and Rahul Shanker, Senior Marketing Manager ,Wrigley India as speakers sharing their thoughts and insight knowledge on the topic.

Session two of the Symposium will be on the topic, 'Retaining the Exclusive Tag: The World of Luxury Brands'. The key speaker of this session will be Ivan Coste - Maniere, Director - Marketing Deaptment, Skema Business School, France. The panelists for the session include Devasish Dutta, CEO, Gitanjali Lifestyle & MD, MGPL Pvt. Ltd; Sudeep Chhabra, Head of Marketing, DLF Emporio; Amit Dutta, CEO, Luxury Marketing Council (India) and many other eminent names from the marketing domain.

The final session on 'Charming their view to Consumer Loyalty - The Services Industry' will have Abhinav Rahil, VP Corporate Communication, Max New Life Insurance, Mouli Venkataram, Head, Portfolio Planning and Insights, Nokia and B Hariharan, VP Sales & Marketing, ITC Hotels.