In the competitive environment that aptitude exams and run-ups to business school admission procedures engender, it is the duty of the management institutes to educate responsibly. In line with that vision, Best Business Brains or B-Cube organized by the National Institute of Industrial Engineering (NITIE) on the 27^th of February, was an event aimed at providing veritable knowledge to the MBA aspirants about what they can expect from a B School and also, what a B School expects from them.

B-Cube 2010, with an itinerary more comprehensive than ever and conducted in one of the most picturesque campuses among all educational institutes, aptly addressed the needs of many a candidates standing at the MBA crossroad. Held a day after the Budget, this event had a lot of reasons for striking a chord with the august crowd that had its proclivities tending towards finance and pink papers. Capitalising on this sentiment, ‘Street’ the student forum of finance enthusiasts at NITIE, launched their very first edition of the magazine called In-FIN-NITIE.

Professor Ghodeshwar (Dean Academics), the convenor of B-Cube, welcomed all with warm words explaining the essence of B-Cube and the role it plays in facilitating a more informed decision making at the aspirant’s end.

The program was kick started with Seminaire, as experienced faculty members throwing light on various streams of management, their relevance in the industry and the profiles one could expect after majoring in any of them. From Supply Chain Management to Finance, Marketing to Environment Management, the professors addressed the need for integration of business processes.

This was followed by the much awaited GD/PI workshop called the Midas Touche, which elucidated the nuances of effective communication and conduct that can go a long way in helping one make a strong case for oneself.

The next couple of hours was every bit as interactive and informal as it had promised to be. Tessor Chasse was a treat for all those with a knack for whacky thinking and out-of-the-box ideas. Business Jeu (Quiz) next on the cards raised further the tempo as the in-house quizmasters kept the audience on their feet with questions on mergers, acquisitions, taglines, rebranding etc.

Finally an informal session ‘Student Corner’ wrapped up the show, with the alumni and current students taking queries from the MBA aspirants about everything under the management sun.

Best Business Brains was an event which went out to show that NITIE, beyond just being one of the top ten B Schools in India, also understands the need to educate and hone each aspirant’s potential.