Form the time i started understanding about money & luxury what i believed was, we should be satisfied with what we have.We should not run after big dreams,we should always remember who we are and who we are not..i think this is the Indian belief,which our culture or elders have taught us..now those times have gone..these beliefs are changing very aggressively..my generation is not satisfied with what they have,they want more..more knowledge,more technology,more money,more choices,more quality.. i don't think demanding or seeking for better things in life is bad.. if we the young blood of the nation doesn't need anything better how can we improve !! the media also plays a major role in motivating us to wish more..as the dish TV adv. says  "thoda aur wish karo" really expresses that we have to change the belief that being satisfied is not the only right thing.. presently the slogan is - satisfy all your present dreams and upcoming dreams by utilizing the best in you,in the best possible way... because now India is a land of opportunities.....