Facebook sent out invitations to the press, promising a big announcement next week.  This was a direct attack on Google+ launch of beta test version that closed down in next 48 hours due to the overwhelming response.    Facebook announcement took the sting out of Google+ announcement, rather it hijacked the free publicity and the curiosity of   digital world.  This was a strategic  move by Facebook softening the impact of Google+ announcements and sneak preview.Lets explore what was Google+’s  sneak preview…..[Extracts from "Mridula Velagapudi" analysis; a Freelance Writer at EntrepreneursWebsite.com  ..]

Circles: Google+ lets users decide on who can see what.  Based on the different friend-circles that one may have in real life, a user can segregate them in different circles and decide with which circle the user wants to share a particular content.   +1 for Google+ on giving users more control over the privacy of their content. FB lacks this.

Spark: Google+ brings search to you unlike Facebook where you have to separately search for content of your interest. You can choose your area of interest and share it with your chosen circle.

Hangout: This is a cool place to have real time video conferencing with the selected people.  You can have upto 10 people in the hangout for video conferencing. Again +1 for Google+.

Although these are cool features, the question is do people want to use Circles, for example. Google+ is banking quite heavily on this feature which it hopes will bring many users.  Considering the fact that internet behavior is very different from the real life behavior, will people really switch to Google+ for Circles, or will they continue to share in public circle?”

How does Google+  announcements and Facebook aggressive launch next week ………. impact the Digital world  psychology ??????????

Google+:

1. I would certainly try out Google+ and so would the Digital world and the main objective would be to evaluate with respect to Facebook’s existing features and the new uncovered announcements.
2. Digital world would most probably dabble in Google+ before making a firm decision to drop or absorb Google+ in their Social Media stream
3. Google+ Friendliness & Profound experience would navigate digital world to return else it would rust in backyard. I have a Google and Hotmail account but my hotmail account is dormant and rusting.
4. Google+ should play on selective collaborative [team] experience and security to retain loyalty.
5. And finally any let down on Google+  efforts will ensure a dent rather rusting dent challenging Google supremacy in the digital world.  So beware you have taken the Facebook by the horn at least in the peoples eye.
6. One advantage Google+ may have is that those of us with Gmail accounts are ready to go; NO NEW SIGN UPS, just set up the profile and start connecting with friends.

Facebook:

1. Facebook has everything to loose hence the forthcoming announcements should be an eye ball catching proposal else Facebook will face eroding credibility.
2. Facebook cannot lapse because any error could mean doomsday for Facebook.
3. Facebok has the mass and on the flip side it would-be monumental task for the digital world to jump especially when your community exists in the Facebook world.

Well as of now Facebook holds over 700Million users of digital world and a monumental lead in the social media.  But subsequent 6/9 months will start reflecting the faces of winners and whiners