The basic aim of a SMM campaign is to create the online brand of the organization and to make people aware about the product or services so it can be sad that a SMM campaign is used for creating the brand for the organization and thus main aim should be laid more stress rather than targeting sales from any SMM campaign as sales will happen in longer run form a SMM campaign and its main aim is to create the brand for the organization.

The major player to create and manage a SMM campaign is face book and thus one should understand the power of FB while launching the campaign and should not underestimate the power of FB. However it should be treated and catered properly and if we manage the campaign prudently on facebook we can fetch with the best ROI in longer run.

No one can deny the popularity of FB as mostly it’s the first tab that is opened on our computer when ever we are online so that we may stay connected with our near and dear ones and get the latest updates about them and also can share our latest updates and thus it’s a very strong tool to create the brand presence for any business.

The first step in a SMM campaign is to create a proper profile on social networks, like creating a FB page for the organization, full care should be taken during this process as it’s the face for the organization and thus reflects the brand image for the product or the services offered by the company. The FB page should be made simple however attractive crisp is the right word for the FB page the more crisp is the FB page the better are the chances for successful campaign.

The next step is to cater the people from the locations in which the organization is offering its services as its not at all effective to target each and everyone who is on FB as every organization has a particular class and area to serve and cater and thus it should be kept in mind during the process of adding Fan to the Fan page.

The other most important part is to keep the users interested to stay on the organization social profile page and then go to the organizations website and thus regular updates should be posted on the fan page with different offers to keep the users engage in some or the other activity.

Campaign such as offering discounts on referrals are beneficial to fetch more traffic on the website and thus regular updates should be done to get the best benefits of the campaign and get a better ROI for the money spend in running the campaign.

Social media is a very strong tool and thus if handled carefully and prudently it will lead to much better and faster results.