What Makes any Web Site Successful?
What makes any web site successful? What increases the number of your visitors, making them coming back again and again? The answer is simple - surely, web graphics on your web site! If you have a professional web design you may consider to have half the battle on the business battlefield! Bright and efficient graphics on your web pages will catch an eye, help to promote your business, serve as your visiting card and generally make the first impression about your business and its owners. The elements of graphics on your web site must be loaded simultaneously with the page and then be reflected properly in the web browser.
All the graphics elements should be placed in the same folder named IMG or images. Then the IMG folder is copied into the html-pages catalog. Now the person involved in professional web deisign and web development may think about how to implement the the image into the web pages. We use the attribute SRC to specify the location of the image resource. SRC stands for "source". The value of the SRC attribute is the URL of the image you want to display on your page. In other words, the attribute SRC shows the file's location. Here is how the syntax of a defined image should look like: <img src="/img_articles/15361/url" > where URL stands for image location (i.e. where the image is stored). However, besides this one, there are other attributes responsible for different additional features related to image placement on the web pages.
The ALIGN attribute serves to align the graphics on your web page. The attribute allows two values assigned - left and right. The value LEFT makes the web browser place an image on the left of the text as well as the value RIGHT allows to place the image on the right relative to the text. You should note that if the attribute ALIGN has already been used to align the text relative to the graphics on your specified page, you will not be allowed to set the parameters of text flow around the image. The attribute ALIGN allows to place the text between two graphical images. In this case the tags describing the image shall be placed over the text that is to be enclosed between them.
The ALT attribute helps to add comments that will be reflected if the web browser cannot load the graphics on your web page. The attributes WIDTH & HEIGHT help to assign the width and the height of the image you are placing. However, these attributes are not recommended to be used for the images in jpg format since an incorrect value assignment may result in deterioration of graphics quality. So before you insert any graphics on your web pages you should correct its parameters with the help of any graphics editor. If the while background of the page is not what you really want, you can put any graphical background on your page with the help of the attribute BACKGROUND of the tag <BODY>. Since the web browser automatically places the image copies the way they fill in the whole page, so the image you apply for your background may be done small in size.
You should remember that while creating a graphical background of your page you should use such images that provide interesting visual effects and at the same time that would not disturb your customers from reading the text itself. For example, placing a text on the page with tiger background would result in lost of interest to your content since the reading would be completely uncomfortable in this case. A good image being repeated multiple times looks "smooth", without any seams or joints. Don't forget to pay attention to the color and size of your font if you make a graphical background to achieve absolute easiness in reading. The attribute BORDER helps the designers to assign the frame's size around the graphical image. Experienced web graphic designers recommend to use gif format for graphics web site elements such as menus and banners and for jpg format for full-color images. Anyway, whatever you apply, keep in mind the fact that you are creating your professional web design for your potential customers and your web site should be easy to use from the point of web graphic design and web development.
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