Microblogs are smaller versions of blogs with advanced features for social networking. Currently, microblogging services are becoming a stage for marketing and an important source of news updates. Social network services are rapidly moving into the mainstream with a quick growth in the number of internet marketers. It is rising fast and can be an effective marketing tool in the social media network to advertise about company and its products.

Micro blog is an internet technology that facilitates the users to post short messages limited to 140 characters to a targeted audiences and also allows making available to anyone on the internet. It becomes possible to share knowledge, feelings and keeps users connected to other users with great community features. Social networking applications support a wide range of services including mobile text messages, Instant Messaging or integrated widgets. Twitter is a leading free social networking and microblogging site that makes possible its users to send and receive messages known as tweets. Since creation in 2006, twitter has gained popularity among internet users. Facebook, Myspace and LinkedIn are other leading social networking websites with microblogging features. Micro-blogging is a type of blogging but its messages or content is much smaller than blog. Posting message is a short sentence or an image or video. It is a media to promote websites, products, services and also a new informal communication medium between employees within the organization or among same community users. Well known media channels have already started to send headlines, sports updates and breaking news links in micro-blog posts. A large number of young users and people keenly using these social networking sites to communicate with their own contacts or getting updates from others. Looking great audiences in social networking site, internet marketers concentrate to utilize the services of the micro blogging sites to promote their business without any consequence. Therefore, it is a fact that micro blogging not only makes social media marketers mission simple but also helps to fulfill their vision.

It is a truth that online marketers on social networking sites are much more active than general user population. Microblogging services helps to grow business by promoting products among audiences of social communities and also add contacts. It can helps to increase your brand awareness by frequent posts on a particular product’s details as a message and keep company logo as an image. Micro-blog offers an opportunity to expand the business network and add large number of contacts. These days, microblogging has changed into a business tool where social media marketers can target large number of audiences. Using social media sites, marketers can communicate their messages clearly and preciously, create awareness about the benefits of goods and services. Social media networks make easier for online marketers to publicize their company motto and help to grow business as well.

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