Multi-tier channel marketing involves multiple sales intermediaries. While this model is great for business, “monitoring sales” becomes a huge
challenge. The more the number of tiers in your channel, the less visibility
you have into the sales channel. This is the reason why it is so critical to track secondary and tertiary sales.

Welcome to the worlds simplest, most reliable, cost-effective Secondary /
Tertiary Sales and Inventory Tracking System. A simple SMS from the field
combined with Impel CRM’s powerful Ad-hoc Reporting Engine brings you
up-to-date secondary and tertiary sales information. Impel’s Field Reporting module is an Enterprise-class application for secondary sales data capture and reporting. It brings visibility into the channel through a simple SMS-based field data collection model. And it helps senior management make the right tactical decisions.

In today’s growing but competitive market scenario, it is imperative for manufacturers and brand owners to have a complete visibility into sales and inventory information in the field. Secondary / Tertiary sales from the
retailer are the true measure of demand in the marketplace. Unfortunately, most manufacturers do not have access to any information beyond the distributor level where the primary sale happens. Collecting and reporting on sales and inventory information at the distributor, dealer, stockist and retail levels is critical for manufacturers to understand the true picture in the field.

Impel CRM’s Field Reporting module gives you a simple and unique method to track sales and inventory throughout your distribution
channel. Your existing field sales force helps you collect valuable information from the field. They use a simple pre-formatted SMS to give
you fast and easy access to just the information that you need.

Benefits of Field Reporting:
Impel’s Field Reporting module brings you some tremendous advantages:

• End-to-end visibility of sales and inventory across the channel including primary, secondary and tertiary channel levels
• Access to real-time field sales and inventory data, summarized and detailed
• Dealer performance assessment based on actual secondary sales data
• SMS access to Order and inventory from ERP systems via Impel down to field personnel
• Mapping of sales orders against field sales to identify under-booking, stuffing, etc.
• Competitor offers, sales and inventory tracking at every point in the channel.

Track sales and inventory through the complete distribution channel
Impel CRM gives you cutting edge capabilities to manage your complete channel sales and inventory from distributor down to the retail
level. Whether your field sales force reports the data or you pick up data directly from the channel, all data comes into one centralized system.

To know more on Impel CRM Field Reporting, please click here.

About Impel CRM:

Impel CRM is the SaaS CRM leader in India.  Impel CRM, helps companies put their customers at the center of their business. Impel CRM helps sales and support executives spend more time with customers and less on administrative work.  Impel CRM helps companies increase revenues and maximize profits by improving sales productivity, marketing efficiency and customer service.  Impel CRM is used by sales, marketing and customer service teams across a variety of industries ranging from SMBs to large enterprises. 

Impel CRM offers a free 15 day trial of Impel.  All you need to do is click on the Free Trial button on www.impelcrm.in and start using Impel – now!