Mobile CRM has not only empowered the Sales Force but goes beyond that. Over the last several years SMS campaigns has emerged as an influential marketing campaign mode. SMS campaigns are the most immediate and cost effective way to build brands, generate revenue and strengthen customer relationships by a personal touch!

Direct, personalized text message makes sense for CRM for its immediacy, ease of use and also targeting. It cuts through the communications clutter of emails, phone calls; straight to your contacts mobile phone.

Impel CRM integrates both outbound marketing campaigns as well as inbound SMSs for updating your CRM data. Without fancy, expensive phones and using SMS commands that your sales and support staff already know, you can access Impel CRM data.

Impel CRM SMS Suite gives you tremendous advantages:

• If you use JustDial for lead generation, those SMS leads can be directly brought into Impel CRM as leads
• Similar to Web-2-Lead, Impel CRM has SMS-2-lead functionality that brings new leads directly into the CRM for effective follow-up
• Sales people can view  customer data using specific commands
• Salespeople can also add / edit customer data, add meeting status using SMS commands
• Sales people enter activities immediately after a meeting giving you fast access to customer information
• Your salespeople can place orders directly thru SMS from field.
• Salespeople can check on inventory levels , outstanding amounts via SMS
• For service organizations, you can assign tickets to your Service Executives via SMS commands
• Your Service Executives can close tickets using SMS commands
• And for your Marketing team, outbound SMS is a great way to nurture customers and prospects

Impel’s SMS features are a cost-effective way for your sales, service and marketing staff to access CRM smartly and in real-time.