Bring Your Passion Back to Work
Remember the days when you loved going to work? You were challenged, excited, and up for your next adventure. Never felt that passion about work? These ideas are for you, too. You can discover the passion that’s available in your work or rediscover the passion you once had for your work.
”It is
so easy to forget why you do the work and focus only on how you
do it. You need to focus on the why behind your work to discover passion
for it. The first step is to identify all of the benefits that you provide to
your customers. Ask yourself the following questions to identify the benefits:
·
”How
will my product or service improve the lives of my customers?
·
”How
do I add value for my customers?
·
”What
is unique about what I offer that I can be truly proud of?”
To do this, Bacon suggests that
you need to write down the benefits you believe you provide for your customers.
Then select the benefits that excite you the most. Next, identify the features
of your product or service that you think your customers may want. What will
excite them? What is unique about you or what you offer? Finally, match up the
features you identified with the customer benefits.
Take this information and
develop a sales mantra. A sales mantra is one sentence that captures the
essence of the key benefit that you provide to your customers. Your sales
mantra is personal to you. It is the essence of why you are so passionate about
your work. Bacon says,”And why is it so critical? You need to remind yourself
throughout the day why you do the work that you do. If you don’t you can get
sidetracked by daily difficulties and setbacks and lose your focus, which will
drain away your passion.”
Demonstrate Your Work Passion to Your Customers
Most importantly, once you’ve generated enthusiasm in yourself, you are
ready to tell your customers about your product or your service – with passion
and excitement. You should feel very proud about what you can do for your
customers. Tell everyone you know about your passion for serving your
customers. Bacon says this will help you build and maintain your own passion.- ”It starts with your body posture; show energy and
excitement in your body posture and movement. Give all of your customers a
warm greeting.
- ”Your voice is a key indicator of passion; put some
passion into your voice by speaking with energy and commitment. Don’t let
the volume of your voice trail off at the end of your sentences -- keep
the volume up so that you can be heard -- your customers will appreciate
it and it shows confidence and passion for your work. Make sure to vary
the pitch of your voice; avoid speaking in a monotone. And vary the pace
of your words. Slow down your pace for key, essential points and increase
the speed of your words slightly when moving to another topic and to
convey excitement.
- ”Maintain eye contact with your customer. This shows
that you are interested in your customers and you can also watch their
expressions to get valuable feedback on their reactions to your
presentation. Think of your customers as your friends. Don’t be too stiff
and formal. Use some tasteful humor to make your points.”
Realize the Benefits of Your Passion
“If you
show passion in your work every day and with every customer, you will
get more sales and you will be more persuasive in your work. This in
turn will fuel your passion even more. Passion for your work will also help you
get through the tough parts of your day. When you are passionate about your
work, the day goes by much faster and you are happy about the contribution that
you make to your customers and the community.
”Identify all of the essential tasks that you must do each day to get the job
done. Focus throughout the day on the tasks that you feel most passionate about
and understand that you must still complete the essential tasks that you do not
enjoy in order to get to the tasks that you do enjoy."
“There is no one else in the
world exactly like you,” Bacon says. He believes that even if your product or
service is widely available, all of whom you are and the passion you bring to
your work and to your customers is what makes you uniquely you.
If you can hold on to the
passion for your product or service and demonstrate that passion to your
customers or clients, their response will reinforce your work passion.
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