Non-film music albums vs Bollywood music albums.
Acclaimed singers
like Sonu Nigam, Shaan, KK and even Asha Bhonsle have come out with independent
music albums that have been popular with audiences. But these non-film albums
are now on the decline and many blame Bollywood for the downward trend.
"It isn't
that I don't want to do a non-film album. I love doing albums because I get
more creative freedom and there are no constraints or limitations of the
storyline," said lyricist Prasoon Joshi, who has penned the lines for
songs like "Dooba dooba" (
"Independent
or non-film albums are not promoted the way they should be. It's sad that
channels don't even give them enough airplay," said pop artist Shibani
Kashyap, who became popular with her song "Ho gai hai mohabbat".
"It was
very disappointing to see that even an album by legends Asha Bhonsle and Ghulam Ali saw very little
airplay and there was hardly any promotion visible on TV," she added.
"Along with
implementing sufficient promotional tools for the albums, I feel there should
be a channel dedicated to only non-film albums. We need dedicated space to
revive them," suggested Shibani.
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