India's Oscar winner music maestro A. R. Rahman has been signed by cell phone industry giant Motorola as their new brand ambassador. He will be replacing Motorola's current international brand ambassador - renowned football star David Beckham.

Sources reveal, "It is learnt that Rahman has been paid a whopping Rs.28 crore for this particular endorsement deal.

This makes him the highest paid Indian celebrity for any such product. Abhishek Bachchan is the face of Motorola in India and one can recollect a lot of in-film promotion of the cell phone brand in Bachchan Junior's last release, DELHI 6. Now it is not yet clear whether Rahman will be replacing Abhishek in India as well or both shall jointly be promoting the cell phone brand."

Just last year, Rahman had collaborated with Motorola's biggest competitor Nokia to launch a music album called Nokia Connections for the launch of their new cell phone. The soft spoken music director-singer presently also endorses cell phone service provider Airtel in India and has also composed the signature tune for the brand.