The pink chaddi campaign has caught on like wild fire and is singeing Sri Ram Sene activists. The internet-based campaign launched by the Consortium of Pub Going, Loose and Forward Women has received an overwhelming response in Rashtriya Hindu Sena Pramod Mutalik’s home turf in Hubli. Some of the pink women’s underwear, the primary arms in the hate campaign against right-wing activists who attacked women in a Mangalore pub, were gift-wrapped, while some others were painted and sent along with pocket flowers. There were the new ones and then there were those used. The designs and colours only added to the variety. Sri Ram Sene public relation officer Krishna Gandaghalekar said the office received 89 chaddis. “The courier company has told us they would deliver some more,’’ he said. Distance wasn’t a barrier in the novel protest as some parcels travelled for over thousands of kilometres. Most of the packets were from Bangalore, while some also came from Mumbai and Ahmedabad. Some parcels had a note saying that undelivered parcels could be returned to the Alternative Law Forum in Bangalore. Some senders had written their names and phone numbers on the underwear; some others provocative and insulting messages. Sample this: “This one stinks. Must be Mutalik’s.’’ Or “Be my Valentine” and “May you rot in hell wearing this”. The Durga Sena, the SRS women’s wing, has altered its plans of sending pink saris as return gifts and will now send a traditional Karnataka sari, bangles and a sindur pack to the protesting women to instill in them the values of “Indian women’’, Mutalik said. Leaders of the Hindu Rashtriya Sena and its offshoot Sri Ram Sene were taken into preventive custody on Friday. Sena chief Pramod Mutalik was arrested in Kamalapura in Gulbarga district along with three of his aides while returning from Humnabad in Bidar after attending a wedding. Gulbarga SP B A Padmanayan said they were taken into preventive custody under Section 107 of the CrPC. In Mangalore, Sene convener Prasad Attavar and his aides were taken into custody from the venue where they had finished addressing a press conference. Beefing up their vigil on moral policing, the Bangalore police took 136 people into custody. “If anyone tries to create mischief on February 14, they will be booked under various IPC sections,’’ city police commissioner Shankar Bidari warned. In a volte-face, the Bajrang Dal has said it does not have any objections to Valentine’s Day as long as youths behave decently.