Brand Rahul = Brand India...???
Kaho Na Pyaar Hai….
Will Brand Rahul add up to Brand India??
The
startling election results ( even Singh is King’s characteristically
expressionless face registered shock and awe ) certainly make one
believe that India has fallen in love with the Dimpled Darling and all
that he stands for ( don’t embarrass me by asking for specifics – I am
as clueless as his countless besotted admirers). The euphoria continues
unabated seven days after the verdict, as fawning Congressmen go on and
on about “Rahulji’, and how it has been a vote for growth and
development. Rahulji meanwhile , is sticking to his self-effacing, low
profile “ I’m just a regular bloke doing my job’’ demeanour, leaving
Mummyji to beam broadly and project a voter-friendly vibe on camera.
The biggest problem with this election and the mandate given to the
Congress party is that Brand India has been usurped by Brand Rahul. Not
his fault at all – but we have always been a nation in search of idols
to worship. Our intrinsic sycophantic nature demands that we find such
persons and immediately assume our favourite stance – lying prostrate
in the presence of demi-Gods.We enjoy lying supine at our icons’ feet.
Sashtaang namaskar, anyone? Genuflecting comes easier than standing
tall, head held high. This became vividly evident post-victory, when
thousands of Congress party loyalists showed up with banners and
fireworks to anoint the Prince. And wonder of wonders, even an asli
erstwhile maharajah ( Jyotiraditya) was heard singing hosannahs to
‘Rahulji’ ( overnight promotion from plain Rahul to Rahulji - colleague
to boss?). This is just the way we are. So be it. Perhaps it is a
peculiarly Asian trait to deify leaders in an absurdly exaggerated
manner. But to witness the shameless, full on chamchagiri on display
was just too cringe making, to put it mildly.
What next? We have
our Magic Mantra in place ( “ Youth rocks, okay?”), and we also have
the oldie goldies holding the fort and sticking to the status quo.
Portfolios are being judiciously distributed keeping all the delicate
equations in mind. While writing this, the wheeling and dealing is
still on, and the Manmohan-Sonia combo is playing hard ball with the
likes of Karunanidhi and gang. From the looks of it, Manmohan has not
fallen hook , line and sinker for a Babalog cabinet, and there are
still enough really, really senior citizens around to warrant the
deployment of a few rocking chairs in parliament. If Young India was
hoping for dishy designer politicians dominating parliamentary
proceedings, there may be a mild disappointment in store. Hot blooded
‘Jaawani Deewani’ is still to replace the silver haired sobriety of the
old war horses. For those who were hell bent on sending veteran
politicians off to the nearest Naana-Naani Park, that’s not about to
happen in a hurry, either. Given the heavy duty haggling taking place
in Delhi, it will be interesting to monitor how the total adds up
finally, once the laddoos – sorry, portfolios - have been distributed.
For those of you old enough to recall the lyrics of ‘Theme for a Dream’
( Cliff Richards), this is the song to be singing right now. A Dream
Team is possible, now more than ever, provided Singh and Sonia stay
determined and tough. At the end of the day, it is worth considering
what this win implies. It has been a vote against several touchy issues
( fundamentalism, regionalism, castesism) that were causing concern
across India. It is seen as a vote for the ‘basics’ that every Indian
is entitled to – roti, kapda aur makaan. Frankly, there are no other
ideological issues involved this time. No philosophical dialogues, no
intellectual debate. People want a better quality of life than the
abject wretchedness that has been their fate thus far. They want a shot
at improving their future through education , jobs and opportunities.
It’ s obvious the vote has been vehemently against narrow- minded
regional politics that are dangerous and far from inclusive. In such a
scenario, the new leadership is obliged to deliver on promises made
during the campaign. ‘Rahulji’ obviously got a sanitized taste of the
real India, when he was air- dropped into villages and chose to spend
the night huddled on a charpoy, in the humble abodes of the poorest of
the poor. A crash course in garibi, as it were, which galvanized him
into ‘hataaoing’ it. To be fair to him, perhaps this really was the
turning point. Maybe his discovery of India began with sharing a roti
with a disenfranchised villager living in the back of the beyond in
Orissa. It can happen…Rahul sounds sufficiently sincere when he
constantly harps on growth and development. His timing has been
impeccable so far, and his brand positioning cannot be improved upon.
He has single handedly steered a tired, old party to victory and
injected fresh blood into the team. This blood transfusion was long
overdue. As the BJP has discovered, much to its horror.
For all of
L.K.Advani’s many virtues, the one thing he could not reverse is age.
Youth can be cruel, unforgiving and impatient when it comes to passing
judgements. Short term memory loss is another affliction that strikes
people under-thirty. There is little introspection and even less
tolerance…. forget about a feel for history. Clearly Youth India
preferred to throw in its lot with Rahul and Friends. One can almost
hear those over- enthu pub- goers chorus , “Yo man…. Rahul rocks!”
while bumping clenched fists, Rapper- style. That’s New India – the one
the others failed to recognize. They are done with the ghaasa peeta,
puraana ishtyle of manipulating voters and exploiting the politics of
hate. On one level, the much awaited change of guard is welcome. On
another, we seem in too much of a hurry to hand over the country to
absolute greenhorns who may lack the required maturity to deal with
global issues… or even national ones, for that matter. Well. for better
or worse, we have opted for a Fair & Lovely young leader. All that
is required to complete the picture now is a Balika Bodhu. The most
important question still remains unanswered : Will Brand Rahul add up
to Brand India?? Do we have a choice but to wait and watch??
This appeared in Hindustan Times this morning.
The Jaipur heat took its toll - I was laid up in bed all of yesterday, dehydrated and unable to move! The enforced rest did me a world of good. I wished I had got Mita to pack some of her yummy kebabs (smoked over charcoal, and delicately flavoured with rose petals plus crushed ilaichi - heavenly!) in a doggy bag. Instead, I stuffed myself with Bong-style khichdi prepared by our loyal cook Anil...... and slept soundly on a really, really full tum-tum.
I dreamt of Bhaichang Bhutia. It is an omen. I hope the guy wins his dance contest. He deserves to. But then again, Gauhar Khan has displayed as much sincerity, tenacity and talent. Who says it is a fair world??
G'Bye Lantern Jaw ( Jay Leno). I was never an addict of the show, so I don't get it. The slot has changed. He ain't dead. Relax all you Leno fans. Just retune your bio rhythms to 10pm. Big deal.
Will be leaving for the India Se Singapore Lit Fest next week. Strictly no laptop. I'll try and compensate for the missing posts by writing Dil Se before jumping on that plane. Just thought I should keep you guys in the loop. Remember.... I miss you as much as.... as.... you miss me??? Ha ha.
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