Blogs >> Miscellaneous >>
Paris Hilton: Famous for being famous?
Our OTT coverage of PH in Mumbai is still on. Why we are treating her like visiting royalty,remains a mystery . Agreed, she's fun and glam.Hamarey liye yehi bahut kaafi hai, it appears. The lady turned up for a party in her honour at 1 30 a.m. when the invite read 9 p.m. Did guests leave or crib? Naaah. She made up for it by dancing on sofas with our local glam gals and blowing kisses from the dj console. Swwweeeeet or what????
*************
This appeared in Bombay Times today....
Paris: the Candyfloss Party Girl….
Paris is a social phenomenon. Rather, she was one. Paris is sort of over and so past tense in the West … but that doesn’t matter to us, here in India. So long as the person is blond, cute, sexy and considered ‘hot’ by a handful of socialites and fashionistas, everybody will flock!Good for Team Paris. Paris is no bimbette. She is smart and on the ball. Paris is primarily a businesswoman who shrewdly cashes in on her brand equity, which is fast losing its value in her original markets. Which is why she goes to China these days to flog her products.Which is why she came to India. Which is why she’ll go to Africa. These are the only markets left for fading celebs, and frankly, it’s a clever move.We provide a huge dumping ground to them. Whether it is her or her managers, they shrewdly picked a suburban mall to off load her handbags. The price points are ridiculously low, even by desi standards. So, the marketing team is obviously hoping to woo buyers who are happy enough to settle for a foreign label, even if they’d never heard of Paris Hilton till last week!Ironically, the supposed A-listers who made it to the ‘Paris Party’ wouldn’t be caught dead with one of her bags! That’s what sharp marketing is all about! And Paris sure as hell knows a trick or two in that department. She is hugely photogenic and has made a career just out of being photographed jetting from one party to another (she gets paid serious money to party with strangers). She has given everything a shot – singing ( critics claimed it wasn’t her voice in the first place!). Acting (that’s a laugh, since her worldwide notoriety comes from a sex video called ‘A Night in Paris’). Hosting reality shows in which she, the richie rich girl about town is exposed to the lives of poor people, and surprise, surprise, she survives!!
The Hilton surname does not hold much of a cache these days. That leaves Paris with her catchy first name. She should be eternally grateful to her mother for that ( the second option was China). The girl knows her P.R. as was evident in Mumbai, where she went the whole hog doing her ‘Namastey Mumbai’ act, and talking about her love for sarees, bindis and all things Indian. Then there were the standard clichés about India being a ‘magical’ and ‘spiritual’ place. We lapped it all up and begged for more, as chefs gushed about the 60 dishes that been prepared for her (does she eat?), and designers fell over backwards to offer free clothes. All this, for a woman who has no known talent ( she isn’t Lady Gaga, for God’s sake), and appears dangerously plastic. So what? We need our distractions, especially those that come packaged in baby pink. Welcome to India, Paris-ji. And don’t forget to courier a handbag to India’s number one Bag Lady, Mayawati.
**********
Why is the audience referring to ‘Mausam’ as a case of slow poisoning? Is it really that awful?
*************
This appeared in Bombay Times today....
Paris: the Candyfloss Party Girl….
Paris is a social phenomenon. Rather, she was one. Paris is sort of over and so past tense in the West … but that doesn’t matter to us, here in India. So long as the person is blond, cute, sexy and considered ‘hot’ by a handful of socialites and fashionistas, everybody will flock!Good for Team Paris. Paris is no bimbette. She is smart and on the ball. Paris is primarily a businesswoman who shrewdly cashes in on her brand equity, which is fast losing its value in her original markets. Which is why she goes to China these days to flog her products.Which is why she came to India. Which is why she’ll go to Africa. These are the only markets left for fading celebs, and frankly, it’s a clever move.We provide a huge dumping ground to them. Whether it is her or her managers, they shrewdly picked a suburban mall to off load her handbags. The price points are ridiculously low, even by desi standards. So, the marketing team is obviously hoping to woo buyers who are happy enough to settle for a foreign label, even if they’d never heard of Paris Hilton till last week!Ironically, the supposed A-listers who made it to the ‘Paris Party’ wouldn’t be caught dead with one of her bags! That’s what sharp marketing is all about! And Paris sure as hell knows a trick or two in that department. She is hugely photogenic and has made a career just out of being photographed jetting from one party to another (she gets paid serious money to party with strangers). She has given everything a shot – singing ( critics claimed it wasn’t her voice in the first place!). Acting (that’s a laugh, since her worldwide notoriety comes from a sex video called ‘A Night in Paris’). Hosting reality shows in which she, the richie rich girl about town is exposed to the lives of poor people, and surprise, surprise, she survives!!
The Hilton surname does not hold much of a cache these days. That leaves Paris with her catchy first name. She should be eternally grateful to her mother for that ( the second option was China). The girl knows her P.R. as was evident in Mumbai, where she went the whole hog doing her ‘Namastey Mumbai’ act, and talking about her love for sarees, bindis and all things Indian. Then there were the standard clichés about India being a ‘magical’ and ‘spiritual’ place. We lapped it all up and begged for more, as chefs gushed about the 60 dishes that been prepared for her (does she eat?), and designers fell over backwards to offer free clothes. All this, for a woman who has no known talent ( she isn’t Lady Gaga, for God’s sake), and appears dangerously plastic. So what? We need our distractions, especially those that come packaged in baby pink. Welcome to India, Paris-ji. And don’t forget to courier a handbag to India’s number one Bag Lady, Mayawati.
**********
Why is the audience referring to ‘Mausam’ as a case of slow poisoning? Is it really that awful?
|
|
