“What’s in a name? That which we call a rose by any other name would smell as sweet.”

This was what Shakespeare said in Romeo and Juliet many years back.

Is really a name that unimportant? Or does it actually matter what name do you have? Let us see both sides of the names: names of persons, names of brands and names of places: we’ll explore them all.

If the names were really unimportant, why do companies spend billions searching for that key brand name? Why would politicians create such hype about changing the names of the cities and states? Why would parents go on surfing name databases endlessly before naming their children? Come on Mr. Shakespeare, even the name Rose has got an identity of its own. And you can find many sweet girls named as Rose after the beautiful flower. Not all girls named Rose are necessarily sweet-natured, but given a choice for a blind date, you’d surely like to meet a girl named Rose as compared to someone named let us say chickenpox. I know no one names her daughter that way, but if it were not for the name, why would you make that negative impression of the sweet girl named chickenpox even before meeting her? So isn’t it the name that’s driving the entire world?

After all, your name is your face to the rest of the world, it’s your first point of contact with a stranger; it’s your identity!!!

Well, not if you’re named something like Michael in the United States or Sonal in India; In that case instead of being your identity, your name can give you a severe identity crisis. Just for the benefit of those who missed my ice-breaker, I’d like to mention again that when my research paper was selected in the National conference, I got the mail from organizer stating as Ms. Sonal! Congratulations your paper has been selected. When my manager told team members someone named as Sonal is joining team all were jumping here there to see Sonal and even someone asked me is there anyone else with you.

Anyways, coming back to the original discussion; whatever your name may be, it is in fact your prime identity. And in case of a common first name, it’s your full name or even at times nickname that’ll provide you that identity.

In the corporate world, perhaps the names have become all the more important. The choice of a good brand name is considered critical for the success of a project.  A new height is reached when the name starts making the transition from being a Proper noun to a verb. The speech I’m delivering right now is supported by something known as Googling.

So does it appear that the names are in fact the only things that matter? Was Shakespeare totally off-track when he made that remark? Are names really sufficient to take you to the path of success all on their own?

This may sound crazy, but there actually are people who believe that they can change their destinies by just changing their names. Recently a major bank not really popular for its services changed its name claiming “Nothing has changed except the name” I can almost hear the customers screaming: this was the only change we could have lived without.

And if the names were really that powerful, why are almost unimaginative company names like the ones named after the founders still popular? Hewlett-Packard and Bajaj are just few of such examples. Did you know that the Google brand, which we were discussing just now, is actually the result of a misspelling of Googol, the word for 10 raised to the power of 100? So if it were not misspelled initially, we could all have been happy Googoling stuff out whenever needed.

So what does all this lead us to? I still am confused: Do names matter or not? Digging a bit deep into it, we get to know that perhaps Shakespeare was at least a bit right.

I personally feel it works both ways. First you need to do your job, make your name and then onwards your name will make you out. So let us assume Google starts something new: let us say a new web browser: Google Chrome. It’ll have a definite advantage over any non-existent name in the market: even over the Googol explorer if it ever comes up.

So Mr. Shakespeare, it wouldn’t have mattered if the flower were named something else in the first place itself, but now that the Rose has marked its name by becoming a symbol of Sweetness, love and beauty. Calling someone/something as Rose does carry some weight and calling a Rose by any other name simply doesn’t make any practical sense.