INVITING MURDEROUS RAGE
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INVITING MURDEROUS RAGE

suddenly the visual media notably 24x 7news channels are busy interviewing star couple Dhanush and Iswarya Rajinikant following the phenomenal success of a soup song- as Dhanush claims while singing a lyric which is rubbish to borrow fromGulzar- Why this Kolaveri Di? Millions hear the song in cyberspace after it was hosted in youtube. I also heard the song and it was appealingto forlorn youth facing rejection from their chosen loved ones. It was not intended to be popular as the singer himself later confessed but it became an instant hit. But the mass adulation is baffling. TV channels devote one hour program to discuss the song and the way it was shot. IIM grads coduct a study of viral marketing. Our tastes have gone to such levels as to study a soup song which became a rage and popular by a quirk of fate to understand the effects of mass marketing and of all people faculty and students of Premier Management Schools are drawn to the theme. This is how Markandeya Katju's dictum of bringing visual media under Press Council supervisionbecomes relevant. Visual media claims to have a self regulatorybody headed by Justice Verma himself a former CJI. But too much attention to trivia while ignoring basic issues concerning the lives of millions of our people is grotesque. Katju was criticised for his stand some one said judges should do their job leaving media's job to media.

In the Mulla periyar controversy, one will be surprised to know that it was Malayala Manorama Group of publications who have been builinng up a fear psychosis over a decade and it is now permanently etched in public memory that even if tomorrow Some brilliant scientist as Einstein comes alive to vouch for the dam safety, people will be incredulous.  the same group tarnished the imange of late Kerala CM Karunakaran in what is now known as ISRO espionage case involving one Mariam Rasheeda. It came out a damp squib but the damage was done. Scientist Nambi Narayan is now in a lunatic asylum.

Well Press Censorship-atleast by peer groups if not by government is necessary to instil a sense of responsbility. former President Abdul Kalam told the nation that none of the main stream media both visual and print published the horrific 11/9 incident of twin tower attack by Osama. That is responsbility for you. Our channels were broadcasting live the events as they unfolded when some terrorists were holiding siege to Taj Hotel and our forces were fighting to save lives.

After all Katju had been one of our most respected judges who has delivered land mark verdicts and he should know how to draw the line.

Kapil Sibal also courted controversy for suggesting to regulate social media. Well he has a point. I have seen many social media activists writing blasphemous,objectionable, trivial contents. Sites such as Google and Facebook claim tohave self regulation ( report abuse and such feedbacks are used to block and delete objectionable content). But it behoves on them to act responsibly keeping the interests of the society at large.

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