Abhishek Kumar Sahay

Analyst Programmer

Common sense rules here - make sure you use a consistent design and layout for each page on your site. This means using the same general colour scheme, logo, consistent navigation menu, header and footer in the same location and consistent link attributes (e.g. always underlined). This way you never alienate your visitor or cause them to become confused and lose their momentum to keep looking.

3)Ensure All Forms Work

t sounds obvious and it should be. If you're going to make your site interactive with feedback forms, newsletter sign-ups, guestbooks and the like, then make sure they work! Double check each form field is large enough to accomodate even the longest of names. Think about your international visitors when creating fields such as Zip Code. Make it clear which fields are required by marking them with an asterix. Test the form to make sure it submits correctly and displays the right confirmation message upon completion.

4)Use Easy to Understand Language

he Internet is no place for verbosity. People are in a hurry - they want to find what they seek quickly and easily with the least hassle possible. You can help them in this quest by ensuring your site pages use simple language and easy to grasp concepts throughout. For example instead of brand-building web information architects, use website designers specialising in brand promotion. Keep the text on each page to a minimum, using bullet points and sub-headings to get your main points across or to demonstrate your product benefits. Use the old WIIFM (What's In It For Me?) adage when composing your body copy to keep the user's interests at top of mind. Remember your international visitors by avoiding regional word usage or technical jargon that could alienate. Want your visitor to take a particular action? Spell it out for them in plain English.