Very Important Trends In Digital Marketing
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Very Important Trends in Digital Marketing

Associate Vice President at Bajaj Capital Ltd
Keywords Inflation

As more and more budgets are being pushed into digital market, this space is getting more and more crowded and so is the cost of CPC(Cost Per Click). This would naturally effect the CPA(Cost Per Aquisition) so we need to concentrate on improving the convertion ratios to match up with keywords inflation

Good Attractive Creatives and Strategies

Digital market will continue to rely heavly on Creatives and Strategies behind the campaings. A good creative makes your landing page user friendly and it should communicate you message and the user should be ready to fill in his information. So the focus will be more on “creative digital marketing” rather than just “digital marketing”

CPA will be more popular

CPA(Cost Per Aquisition/Action) will be more and more popular and the publishers would have to burn more and more inventrory so that the advertisers could actually improve on their ROI

Mobile Adertising

As the number of mobile users are increasing day by day, so the usability of mobile internet and sms advertising. This is one medium which would be in heavy demand in 2009.

For more information write to me at asluthra|at|gmail.com

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