From building blocks of the earlier times, educational toys have come a long way. Now, there are recreational playing sets available that could teach children alphabets, numbers, colors and shapes.

Toy makers working in collaboration with leading child psychologists throughout the world have taken the concept of educational toys even further. As this is the age of television and it is becoming increasingly difficult to keep the children away from the TV screens, the toy makers have turned this to their advantage by making available educational software on CDs and DVDs. This kind of educational material is often presented with the help of cartoons and colorful presentations giving children a reason to be hooked to the TV screens and learn at the same time (much to their parents’ relief).

Kids learning and education pattern has seen a paradigm shift as more and more kids are starting to read at a much earlier age than before. Not only toys but kids educational games are being designed keeping in mind the education needs of the children. So, now they learn not only while they are playing by themselves but also when they are playing with each other.

With the mass infiltration of internet in the daily lives of all urban adults, several kids’ educational websites have also become popular. They offer a wide variety of educational toys, games and software from all leading manufacturers. This gives the customers a chance to compare products at a single stop eliminating the need to visit various stores physically.

Although the main aim of educational toys is to educate, the larger picture is still to make the toy interesting for the child to hold his attention for long enough, thus enabling him to learn. There is no fixed formula to buying a toy for a child because each child has his or her likes and dislikes. But, still with the never-ending variety of toys in the market it shouldn’t be all that difficult for the parents to find plenty of suitable recreational tools for their child.

The concept of toys has evolved over the years. Toys are no longer the means to just entertain children but teach them, thanks to the coming of educational toys!

Author bio:

Amurto Basuray is MD, Olive Tree Retail Pvt Ltd. which runs several exclusive Chicco showrooms all over India. He also owns a baby products portal, http://babeezworld.com . He has unmatched expertise in the field of retailing.