The debate is long lasting and will never end too. But the fact is in front of us and we will have to believe that what it can do to any product or service or concept to be popular in almost no time!

Yes the effect of advertising is tremendous, if prepared in right way and pushed with the right media platform like, Newspaper, Magazine, TV or internet!

The point is not about justification but to make it more sensible and free of misleading beliefs.

And the fact is, advertising reduces inventory, it moves products and services move fast in to markets and simultaneously in to the homes and offices of the consumer. Through advertising you can achieve targeted sales in limited time without compromising your profit and edge over your competitors too!

To understand the role of advertising as a toll to boost awareness, one should look to social and public services campaigns, how they spread the targeted message swiftly and categorically to the targeted audience with minimal cost! Just imagine the polio campaign without newspaper Advertisement or the Television ad support for Polio Vaccination! So there is nothing wrong with tool at all because tools are designed and prepared to certain requirements, one may use it wrongly or improperly but tools itself are never wrong in its being.

Advertising is necessity, particularly in the time of mass population all across the world, increased cost of physical mobility and time constraints. These days, it will be really hard to spread words through word of mouth, and also it dilutes message too. Where as in Newspaper, Magazine, TV, Internet etc. There are very rare chance of dilution of message due to the use of technology.

And when it comes to illusive or misleading, it is a common problem of any such message which has relation with monitory gain, it is not only advertising but the official communication, person to person communication or mailing could be misleading too! It is the result of someones shortsightedness and not of any tool or media.

Just imagine that if there is no Newspaper, TV or Magazine or say the Internet, how difficult it would have been to find right products for you, your children or other family member, similarly if there is no business directory, business news or business data resource, what would happen to you as a businessman? All the products and services are reaching to you through Advertising and it is the Advertising that support all the media to run including your favorite show on TV, Radio Programme, Informative and social sites on Internet as well!

Now just think about the split side of advertising, what would happen to your cricket or lawn tennis match telecast on TV without the advertisers, sponsors etc, if there is no ad on TV, you will have to pay thousands of bucks to view your favorite programme.

So stop thinking about all the advertising as illusive or misleading, but if you find any such, just inform the regulatory body for advertising standards of your country-state you live in.