This recession has generated many questions to world’s economy.Discussing on these questions won’t be effective at this point of time.Nevertheless, if we think about moving forward with whatever situation is therein the world’s market lets reflect on what can we do as an individual and as anorganization.

The key to growth for every organization as well as an individual is SALES- Specific Actions Leading Ethical Success. You must have observed I have addedEthics to Success. This Ethic idea was sourced by Henry Ford’s definition ofSuccess – “Getting what you want without violating rights of others”. But how many understand this is still aquestion.

We were talking about what can we do as an individual and as anorganization and in this context I suggest we work on optimization of SALES. I knowwhen “WHAT” part is clear our human mind has tendency to move towards “HOW”part. Here we need to be cautious as many who jump from WHAT to HOW directly,unconscious they are into an automatic trap of a self-failing system. Thereforethe catalyst that can stop us from this trap is “WHY”. If we are clear about WHYwe want to get WHAT we are looking for then HOW part will have many optionswith a powerful support system that will work as antivirus towards “Failure”syndrome.

So lets do this practically:

Step 1. Write WHAT you want in terms of sales optimization. You can bemore specific such as how much sales, or how much turnover etc.

Step 2. Clarify WHY aspect for what you want. I suggest if you can comeup with at least 21 reasons your route towards what you want will be optimizedfaster.

If you are going to skip Step 2: WHY part then I am sure you as an individual or as an organization may get the following response from the end user of your product or services:

Don’t waste my time, please go away

I will not meet with you today.

My firm is big with lots to spend,

On my approval you must depend.

You call me up, you want to sell

But all you do is tell, tell, tell.

Talking about your product or service

Is guaranteed to make me nervous.

I do not want to hear your spiel.

I will not play let’s make a deal.

Want to capture my attention?

Take your sales to a new dimension?

If you have done this exercise with powerful conviction then only we can move towards “HOW” part.

I will be waiting for you get back to me as soon as you have done this exercise so that we can move forward with “HOW” part. Till then take your time as an individual as well as organization to discuss about WHAT and WHY part.