Pani-Puri is a well known snack among every body (especially girls).Pani-Puri has different-different names in every state of India. Eating Pani-Puri is an Art. If you will not practice it you can never enjoy its taste. Its sweet & salty taste gives us refreshness, just like F5 on computer’s desktop. Bole too ‘maza aa gaya’. Me & my gang (group of girls, but I am not a college gabber) are a big fan of Pani-Puri, because the shop is situated just in front of my college gate, and the shop keeper very well knows the art of attracting customer.

So the 4 P’s of Pani-Puri are given bellow enjoy it:-

Target Customers: Girls / boys accompany them compulsorily

Product : Pani-Puri with multiple varieties

Price : Depend on the Shopkeeper

Place : In front of the girls college especially/ in

market where females often come for

shopping

Promotion : WOM (Word of Mouth)

“Bas Naam Hi Kafi Hai”

Segmentation : Micro Marketing

(Customization: according to the demand

of the customer)

USP : Customer Satisfaction

PLC Stage : Always on boom

Future of the Business : Immense Scope

The above detail explains the importance of the business of Pani-Puri. One can do a small project on it (MBA & PGDM). I don’t know why we like it. A common round shape snacks with salty- spicy liquid, which we eat without counting. After taking a number of pieces when we pay the bill, then only we came to know how many we have gobbled up.

So friends if you don’t remember the taste of Pani-Puri then leave your seat & find its shop & enjoy it right now no matter you are a boy or a girl. Of course monopoly is of girls here, but no compulsion that boys can’t eat it. So friends go for it …