Touching versus Impressing
In life you come accross people who will touch your life in an immense way and you will always remember them. Some will be close to you but you can not even remember their name..Isn't this strange.
I hope the following post will help you what I mean.
Many Sphere of Influence (SOI) prospecting programs mention "touching" as many of your SOI as you can, as often as you can. However, there is a distinction between "touching" and "impressing." I can touch 100 people in a day with a mass email or a postal mailing, pretty easily. And that's fine - it has its place. But what if I also make an effort to impress the people I run into during my day-to-day travels, whether it's business or personal? If you combine the two concepts - a volume "touching" campaign with a true effort to make a good impression on people when you have the opportunity, your prospecting results will improve exponentially.
What if you were to impress just one person per day? That's 365 impressed people in a year. Two a week? Even one a week? It sounds pretty obvious, but we get so caught up mass-prospecting that we forget the Power of One - that is - if every person you know refers just one person to you in a year, you'll have a banner year. And the chances of that happening are a whole lot better if everyone you know thinks you're cool... instead of simply sort of knowing who you are.
Maybe I should explain what I mean by "impress." by impress, I mean that the person you just interacted with walks away from the interaction feeling just a little bit (or a whole lot) better than he did before. Obviously, he's not saying to himself "Thank GOD I got away - I thought she'd never shut up." Or "That's the last time I answer the phone when HE calls" or "What a flake."
The cool thing about impressing someone is that the positive impression you make on them will stick around a lot longer than the impression you make with a farming postcard, drip email or quarterly newsletter. If someone goes out of their way for me today, I'll still feel good about him for months, maybe even years!
So, take an hour out of your day to impress someone whenever you get the chance and really mean it. You will see the difference in your life.
Make a difference in someone's life now and it will come back to you hundred fold. Try it.
Adios Till then....
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