Currently the market seems less optimistic and has toned down to accommodate the mood based on current market conditions. If ever there was a time to optimize revenue earning resources it is NOW!

Counter Sales Staff are the last point in enabling footfalls and their presence is dynamic within a retail environment as they are the elements who are able to interact with customers in Real Time beyond The Influence of Ambience, Display and Products within a Retail Sales Outlet. It is therefore imperative that Counter Sales Staff are up-to the mark and should be directly and indirectly improve Sales on a measurable basis.

Sales are lost at Retail Outlets not as much over complex factors rather than the simple i.e. lusterless expressions, lack of attention & product knowledge, inability to suggest or hold a short conversation with customers, etc. Counter sales would be up by a major differential in percentage of sales if minor issues would be addressed with correct training and monitoring of sales staff.

I cannot overemphasize the importance of good and correct training since it is directly related to the resulting sales in retail