The present era which can perhaps be quoted as an era comprising daunting business deals, unpredictable behavior of the bull and the bear and offcourse the oneupmanship of one organisation vis-a-vis another. Amidst all these important issues, one issue which most of the time is misunderstood is the perception of corporate social responsibility among the corporates and the general public. The most commonly held view about corporate social responsibility is donating some amount to some charitable institution, orphanage etc.What we dont understand is the fact that these donation will not serve the very notion behind C.S.R. C.S.R which comprises of three words: corporate which means the corporate world, social which involves the AAM AADMI to whom the goods and services are offered and responsibility meaning thereby the owing towards an entity,organisation, society etc. What if i say that corporate social responsibility would be something that enlightens a particular business to carry out its business operations in the most ethical manner, Will it be wrong to say that offering the best quality product & services at the most affordable and reasonable quotes does not fit under the realm of C.S.R. What i want to convey through this blog is that corporate social responsibility should not be considered as an alien term which does not fit in the normal business routine or donating handsome money singularly.
At last i would like to reiterate that do not consider corporate social responsibility as something which is different from ones business consider it as a part of it, believe me it will certainly pay in the long run.
