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RECESSION A BUZZ WORD
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Dear friends,
The whole world is going through recession. This time the recession is going to be one of the worst in history. The effect is already visible. Job losses, closure of manufacturing units, decline in demands, strikes and protests and so on. Some countries have been affected more than the others, but the effect is there for all to see. In this scenario, one can sit idle and accept the situation as inevitable. The alternate approach is to take it as challenge and work out strategies to beat the recession. Many companies are following the second approach.
It is now time to look critically into our operations, and come out with new ideas. Einstein once remarked: “Imagination is more important than knowledge”. This is the right time to imagine beyond what we are doing and take a fresh re-look in all our activities.
One very important aspect for success of any organization is “PRODUCTIVITY”. We have to ask ourselves: Is the productivity highest or there is scope for improvement?
The second important aspect is “QUALITY”. Are we able to meet the requirements of all customers? There are many organizations who are not able to sell the product or get the right price, as they are no able to meet the quality requirements. Can we do some thing about this?
The third important aspect is “INNOVATION”. There is an interesting quotation which goes like this: “You look at things and you ask me: WHY? But, I dream of things that never were, and I say “WHY NOT?”
That is the spirit of innovation. For too long we have been copying others, we have been followers. It is time to be leader, it is time to be innovator, it is time to come out with new products, it is time to bring innovative ideas to reduce cost and attract customers, it is time for improvement in existing products and processes.
How ? We have to think and implement.
Regards. Rishi Lohray
Sr.Manager - Customer Relations
"Zydus Cream-BU1"
Cadila Healthcare Ltd
Mob.# +91-9974051394
Ahmedabad. |
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