Recession and media
In media industry, rumors related to economic slowdown are in a full swing.
one of the biggest media house of the country is considering lay off. Management is planning to sack its 1100 employees. Newspaper becomes thinner. They reduce the total no. of pages. This media group has recently launch the Hindi version of it’s business paper. Now they are planning to close it. These are just few news, which I shared.
But I think, media industry is planning to take the advantage of current situation. In the beginning of this slowdown, I thought media industry will get affected in the end. I have reason for it. Firstly, there will be always be the govt. advertisements. secondly No company ignore the leading newspapers for their advertisement.
Another thing, all this exercise is going on in the name of advertisement cuts, but newspaper is full of ads now a days.
One more thing, I think media owner don’t want to reduce their profit at all. They can never be in loss, but they always think about more profit, whatever the condition is prevail. I think, in this kind of situation companies show some maturity. If they get some lost this time, then what will happen. At least if they assure their employees about their job then the company increases their wealth. Workers faith and confidence increased on the group and ultimately it helps the company in many ways.
But let’s see what happens. Who knows? Only god.
|